Harcourts vs PGG Wrightson Real Estate:Which is more popular?
In September 2026, Harcourts had more branded searches than PGG Wrightson Real Estate among Timaru real estate agencies in New Zealand. Harcourts had about 930 branded searches, while PGG Wrightson Real Estate had 50. Harcourts made up 42.5% of all Timaru real estate agency searches we track, and PGG Wrightson Real Estate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Timaru real estate agencies, Harcourts appeared in all four answers and PGG Wrightson Real Estate in one. Harcourts was mentioned before PGG Wrightson Real Estate in every answer.
Who do people search for more?
Harcourts, about 19 searches for every 1 for PGG Wrightson Real Estate
Who does AI mention more?
Harcourts, mentioned in every answer we collected
Who does AI recommend more?
Harcourts, named ahead of PGG Wrightson Real Estate in every answer
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Top Timaru real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Harcourts appeared in all four answers. PGG Wrightson Real Estate was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Harcourts was listed before PGG Wrightson Real Estate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LJ Hooker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Raine & Horne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ray White1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PGG Wrightson Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Timaru real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Timaru, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Timaru, New Zealand for a house sale?”
Searched Google, AI Overview
“timaru real estate”
Searched Google, AI Overview
“real estate agencies timaru”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or PGG Wrightson Real Estate more popular in search?
This chart shows how often people search Google for Harcourts and PGG Wrightson Real Estate by name. Each line represents a brand's share of searches for all seven Timaru real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, PGG Wrightson Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harcourts | Property Brokers | LJ Hooker | Ray White | Bayleys | Raine & Horne | PGG Wrightson Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 20% | 11.9% | 12.5% | 5.8% | 3.7% | 4.1% |
| Nov 2025 | 44.5% | 18% | 10.7% | 15.4% | 3.3% | 5.1% | 2.9% |
| Dec 2025 | 41.8% | 18.2% | 11.8% | 15% | 5.5% | 5% | 2.7% |
| Jan 2026 | 39.9% | 22.3% | 12.5% | 13.9% | 4% | 5.1% | 2.2% |
| Feb 2026 | 40.4% | 21.8% | 11.4% | 13.6% | 5% | 5% | 2.9% |
| Mar 2026 | 38.6% | 20.7% | 11.7% | 15.9% | 5.2% | 5.9% | 2.1% |
| Apr 2026 | 38.6% | 18.8% | 12.6% | 16.9% | 3.4% | 6.8% | 2.9% |
| May 2026 | 39.1% | 17% | 13.6% | 16.2% | 6% | 7.2% | 0.85% |
| Jun 2026 | 40.9% | 17.8% | 14.5% | 14.1% | 6.2% | 5.1% | 1.4% |
| Jul 2026 | 39.4% | 14.8% | 16.9% | 13.1% | 8.1% | 5.9% | 1.7% |
| Aug 2026 | 38.8% | 14.6% | 19.6% | 14.6% | 6.3% | 3.8% | 2.5% |
| Sep 2026 | 42.5% | 19.2% | 14.2% | 11% | 7.8% | 3.2% | 2.3% |
How has the Harcourts and PGG Wrightson Real Estate comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of PGG Wrightson Real Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Timaru real estate agencies in New Zealand moved from 42% to 42.5%, and its estimated monthly branded searches moved from 1.2K to 930.
- Across the 12 months ending September 2026, PGG Wrightson Real Estate’s share of searches among Timaru real estate agencies in New Zealand moved from 4.1% to 2.3%, and its estimated monthly branded searches moved from 120 to 50.
How did search popularity change for New Zealand Timaru real estate agencies in September 2026?
2 changes
In September 2026, Harcourts gained share of searches among Timaru real estate agencies in New Zealand, from 38.8% to 42.5%.
Estimated monthly branded searches for PGG Wrightson Real Estate in New Zealand fell 58.3% over 12 measured months, from 120 to 50 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Harcourts’ and PGG Wrightson Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
9 branded search terms
- harcourts
- harcourts agents
- harcourts nz
- harcourts property management
- harcourts real estate
- harcourts rentals
- harcourts timaru
- harcourts whangarei
- harcourtswhangarei
PGG Wrightson Real Estate
3 branded search terms
- pgg wrightson real estate
- pggwre
- pggwrightsonrealestate
Other head-to-heads among Timaru real estate agencies
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