How popular isSims & Co Realty?
In September 2026, people searched for Sims & Co Realty by name about 90 times in New Zealand, a 10% decrease from the previous year. These searches made up 2.3% of all New Zealand Whanganui real estate agency searches, placing Sims & Co Realty fourth out of five agencies. When we asked both ChatGPT and Google AI Overviews about Whanganui real estate agencies, Sims & Co Realty appeared in one of the four answers and was the fourth most recommended of the five.
Sims & Co Realty is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.
Property BrokersShare of searches 56.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BayleysShare of searches 25.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
HarcourtsShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Sims & Co RealtyShare of searches 2.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
The Watsons Real EstateShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Whanganui real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sims & Co Realty was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sims & Co Realty is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sims & Co Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Watsons Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Whanganui real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Whanganui, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Whanganui, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Whanganui, New Zealand for a house to sell?”
Searched Google, AI Overview
“real estate agencies whanganui”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best real estate agency whanganui”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Whanganui real estate agencies compete with Sims & Co Realty?
Share of searches by month for Property Brokers, Bayleys, Harcourts, Sims & Co Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Bayleys | Harcourts | Sims & Co Realty | The Watsons Real Estate |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 30.3% | 18.2% | 2.1% | 2.4% |
| Nov 2025 | 49.2% | 29.7% | 16.5% | 2.8% | 1.8% |
| Dec 2025 | 45.8% | 26% | 17.2% | 9.9% | 1.1% |
| Jan 2026 | 49.8% | 26.4% | 19.9% | 2.3% | 1.6% |
| Feb 2026 | 53.6% | 26.8% | 15.5% | 2.5% | 1.6% |
| Mar 2026 | 50% | 28.8% | 17.1% | 2.1% | 2.1% |
| Apr 2026 | 54.5% | 26.3% | 14.5% | 2.4% | 2.4% |
| May 2026 | 50.7% | 29.9% | 15.8% | 2% | 1.7% |
| Jun 2026 | 52.1% | 28.4% | 14.9% | 2.8% | 1.8% |
| Jul 2026 | 47.8% | 32% | 16.2% | 2.4% | 1.6% |
| Aug 2026 | 50.5% | 27.9% | 17% | 3.2% | 1.4% |
| Sep 2026 | 56.3% | 25.3% | 14.7% | 2.3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 1.7K | +18.2% | +5.8 points | |
| 2, held 2nd | 25.3% | 760 | -3.8% | -2.6 points | |
| 3, held 3rd | 14.7% | 440 | -8.3% | -2.3 points | |
| 4, held 4th | 2.3% | 70 | -22.2% | -0.8 points | |
| 5, held 5th | 1.3% | 40 | 0% | -0.1 points |
56.3%
Held 1st. 1.7K estimated branded searches, +18.2% vs prior month. Share +5.8 points.
2.
Bayleys25.3%
Held 2nd. 760 estimated branded searches, -3.8% vs prior month. Share -2.6 points.
14.7%
Held 3rd. 440 estimated branded searches, -8.3% vs prior month. Share -2.3 points.
2.3%
Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.
1.3%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Sims & Co Realty and its closest rivals
Every comparison with Sims & Co Realty
4 comparisons
How has branded search demand for Sims & Co Realty changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sims & Co Realty in New Zealand fell from 100 to 90.
- Across the 12 months ending September 2026, Sims & Co Realty’s share of searches among Whanganui real estate agencies in New Zealand peaked at 9.9% in December 2025 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Sims & Co Realty rose from 5th to 4th among Whanganui real estate agencies in New Zealand.
How did search popularity change for New Zealand Whanganui real estate agencies in September 2026?
5 changes
In September 2026, Property Brokers gained share of searches among Whanganui real estate agencies in New Zealand, from 50.5% to 56.3%.
In September 2026, Bayleys lost share of searches among Whanganui real estate agencies in New Zealand, from 27.9% to 25.3%.
In September 2026, Harcourts lost share of searches among Whanganui real estate agencies in New Zealand, from 17% to 14.7%.
In September 2026, Sims & Co Realty lost share of searches among Whanganui real estate agencies in New Zealand, from 3.2% to 2.3%.
Estimated monthly branded searches for The Watsons Real Estate in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.
How are Sims & Co Realty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sims & Co Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sims & co
- sims & co whanganui
- sims and co
- sims and co whanganui
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