Sims & Co Realty vs The Watsons Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Sims & Co Realty had more branded searches than The Watsons Real Estate among whanganui real estate agencies in New Zealand. Sims & Co Realty was estimated to have 120 branded searches compared to The Watsons Real Estate’s 20, and held a 0.17% Share of Search versus The Watsons Real Estate’s 0.03%.
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Which is more popular in search, Sims & Co Realty or The Watsons Real Estate?
Compare Whanganui real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sims & Co Realty, The Watsons Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Harcourts | Bayleys | Property Brokers | Sims & Co Realty | The Watsons Real Estate |
|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 32.2% | 20.2% | 0.11% | 0.04% |
| Nov 2025 | 44.9% | 33.5% | 21.4% | 0.13% | 0.02% |
| Dec 2025 | 46.8% | 32.8% | 19.8% | 0.5% | 0.05% |
| Jan 2026 | 46.5% | 30.3% | 23.1% | 0.11% | 0.05% |
| Feb 2026 | 45% | 32.7% | 22.2% | 0.13% | 0.05% |
| Mar 2026 | 47.7% | 31.6% | 20.5% | 0.1% | 0.03% |
| Apr 2026 | 48.1% | 30.7% | 21.1% | 0.13% | 0.06% |
| May 2026 | 45.4% | 31.4% | 23% | 0.09% | 0.04% |
| Jun 2026 | 47.9% | 30.8% | 21.1% | 0.14% | 0.06% |
| Jul 2026 | 46.4% | 31.2% | 22.3% | 0.11% | 0.05% |
| Aug 2026 | 48% | 30.4% | 21.4% | 0.17% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Sims & Co Realty and The Watsons Real Estate comparison changed over the last 12 months?
3 findings
- Sims & Co Realty was ahead of The Watsons Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sims & Co Realty’s estimated Share of Search among whanganui real estate agencies in New Zealand moved from 0.11% to 0.17%, and its estimated monthly branded searches moved from 100 to 120.
- Across the 11 months ending August 2026, The Watsons Real Estate’s estimated Share of Search among whanganui real estate agencies in New Zealand moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand whanganui real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for Sims & Co Realty in New Zealand rose 20% over 11 measured months, from 100 to 120 in August 2026.
Estimated monthly branded searches for The Watsons Real Estate in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sims & Co Realty’s and The Watsons Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sims & Co Realty
4 branded search terms
- sims & co
- sims & co whanganui
- sims and co
- sims and co whanganui
The Watsons Real Estate
1 branded search term
- the watsons real estate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.