Bayleys vs Harcourts:Which is more popular?
In September 2026, Harcourts had more branded searches than Bayleys among Wellington real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Bayleys had 400. Harcourts made up 15.9% of all Wellington real estate agency searches we track, and Bayleys accounted for 12%. When we asked ChatGPT and Google AI Overviews about Wellington real estate agencies, Harcourts appeared in two of the three answers and Bayleys in one. Harcourts was mentioned before Bayleys in every answer that named either.
Who do people search for more?
Harcourts, about 32% more searches than Bayleys
Who does AI mention more?
Harcourts, mentioned in 2 of 3 answers, Bayleys in 1
Who does AI recommend more?
Harcourts, named ahead of Bayleys in 2 of 2 answers
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Top Wellington real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Bayleys was mentioned in one out of three: in one of the three ChatGPT answers. Harcourts was listed before Bayleys in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lowe & Co3 of 3Named in 3 of 3 ChatGPT answers
Tommy’s Real Estate3 of 3Named in 3 of 3 ChatGPT answers- Harcourts2 of 3Named in 2 of 3 ChatGPT answers
Bayleys1 of 3Named in 1 of 3 ChatGPT answers
Ray White0 of 3Named in 0 of 3 ChatGPT answers
Tall Poppy0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Wellington, New Zealand for selling a house?”
Searched Google, AI Overview
“wellington real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents wellington nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys or Harcourts more popular in search?
This chart shows how often people search Google for Bayleys and Harcourts by name. Each line represents a brand's share of searches for all seven Wellington real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Bayleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lowe & Co | Tommy’s Real Estate | Harcourts | Ray White | Bayleys | Tall Poppy | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 14.6% | 16% | 22.5% | 10.9% | 9.6% | 0.74% |
| Nov 2025 | 31.6% | 11.3% | 15.8% | 21.5% | 11.6% | 7.5% | 0.71% |
| Dec 2025 | 23% | 12.1% | 20.4% | 16.2% | 15.5% | 12.1% | 0.75% |
| Jan 2026 | 37.1% | 13.4% | 15% | 17.3% | 9.1% | 7.3% | 0.68% |
| Feb 2026 | 31.1% | 13.8% | 15.2% | 21.5% | 10.3% | 7.5% | 0.7% |
| Mar 2026 | 31.3% | 13.8% | 15% | 17.5% | 12.6% | 9.1% | 0.7% |
| Apr 2026 | 27.9% | 13.2% | 14.8% | 20.5% | 12.1% | 10.7% | 0.82% |
| May 2026 | 30.3% | 11.5% | 15.3% | 18.2% | 9.7% | 14.1% | 0.88% |
| Jun 2026 | 24.1% | 12.7% | 14.3% | 20.2% | 12.1% | 15.6% | 0.98% |
| Jul 2026 | 29.6% | 13% | 14.3% | 20.6% | 11% | 10.6% | 1% |
| Aug 2026 | 27.9% | 14.7% | 16.9% | 15.3% | 12.6% | 9.8% | 2.8% |
| Sep 2026 | 26.9% | 17.7% | 15.9% | 15% | 12% | 11.7% | 0.9% |
How has the Bayleys and Harcourts comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Bayleys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Wellington real estate agencies in New Zealand moved from 10.9% to 12%, and its estimated monthly branded searches moved from 440 to 400.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Wellington real estate agencies in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 650 to 530.
How did search popularity change for New Zealand Wellington real estate agencies in September 2026?
3 changes
In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.
In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.
In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wellington real estate agencies
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