Harcourts vs Ray White:Which is more popular?
In September 2026, Harcourts had more branded searches than Ray White among Wellington real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Ray White had 500. Harcourts made up 15.9% of all Wellington real estate agency searches we track, and Ray White accounted for 15%. When we asked ChatGPT and Google AI Overviews about Wellington real estate agencies, Harcourts appeared in two of the three answers and Ray White in none.
Who do people search for more?
Harcourts, about 6% more searches than Ray White
Who does AI mention more?
Harcourts, mentioned in 2 of 3 answers, Ray White in 0
Who does AI recommend more?
Harcourts, the only one of the two named
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Top Wellington real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Ray White did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lowe & Co3 of 3Named in 3 of 3 ChatGPT answers
Tommy’s Real Estate3 of 3Named in 3 of 3 ChatGPT answers- Harcourts2 of 3Named in 2 of 3 ChatGPT answers
Bayleys1 of 3Named in 1 of 3 ChatGPT answers
Ray White0 of 3Named in 0 of 3 ChatGPT answers
Tall Poppy0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Wellington, New Zealand for selling a house?”
Searched Google, AI Overview
“wellington real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents wellington nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or Ray White more popular in search?
This chart shows how often people search Google for Harcourts and Ray White by name. Each line represents a brand's share of searches for all seven Wellington real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Ray White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lowe & Co | Tommy’s Real Estate | Harcourts | Ray White | Bayleys | Tall Poppy | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 14.6% | 16% | 22.5% | 10.9% | 9.6% | 0.74% |
| Nov 2025 | 31.6% | 11.3% | 15.8% | 21.5% | 11.6% | 7.5% | 0.71% |
| Dec 2025 | 23% | 12.1% | 20.4% | 16.2% | 15.5% | 12.1% | 0.75% |
| Jan 2026 | 37.1% | 13.4% | 15% | 17.3% | 9.1% | 7.3% | 0.68% |
| Feb 2026 | 31.1% | 13.8% | 15.2% | 21.5% | 10.3% | 7.5% | 0.7% |
| Mar 2026 | 31.3% | 13.8% | 15% | 17.5% | 12.6% | 9.1% | 0.7% |
| Apr 2026 | 27.9% | 13.2% | 14.8% | 20.5% | 12.1% | 10.7% | 0.82% |
| May 2026 | 30.3% | 11.5% | 15.3% | 18.2% | 9.7% | 14.1% | 0.88% |
| Jun 2026 | 24.1% | 12.7% | 14.3% | 20.2% | 12.1% | 15.6% | 0.98% |
| Jul 2026 | 29.6% | 13% | 14.3% | 20.6% | 11% | 10.6% | 1% |
| Aug 2026 | 27.9% | 14.7% | 16.9% | 15.3% | 12.6% | 9.8% | 2.8% |
| Sep 2026 | 26.9% | 17.7% | 15.9% | 15% | 12% | 11.7% | 0.9% |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Harcourts took it in December 2025, Ray White took it in January 2026, Harcourts took it in August 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Wellington real estate agencies in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 650 to 530.
- Across the 12 months ending September 2026, Ray White’s share of searches among Wellington real estate agencies in New Zealand moved from 22.5% to 15%, and its estimated monthly branded searches moved from 910 to 500.
How did search popularity change for New Zealand Wellington real estate agencies in September 2026?
3 changes
In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.
In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.
Estimated monthly branded searches for Ray White in New Zealand fell 45.1% over 12 measured months, from 910 to 500 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wellington real estate agencies
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