New Zealand Sotheby’s International Realty vs Tall Poppy:Which is more popular by branded search in New Zealand?
In August 2026, New Zealand Sotheby’s International Realty and Tall Poppy were level on Share of Search among residential real estate agencies in New Zealand, with an estimated 1.7K versus 1.9K branded searches, at 0.87% and 0.95% estimated Share of Search.
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Which is more popular in search, New Zealand Sotheby’s International Realty or Tall Poppy?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tall Poppy, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Tremains | Raine & Horne | Tall Poppy | Professionals Real Estate | New Zealand Sotheby’s International Realty | Summit Real Estate | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 18.7% | 12.7% | 10.7% | 8% | 4.2% | 2.5% | 1.8% | 2% | 1.3% | 1.3% | 0.94% | 0.95% | 0.49% | 0.94% | 0.72% | 0.69% | 0.62% | 0.39% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.2% | 17.1% | 12.8% | 11% | 8.2% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1.4% | 0.98% | 1% | 0.58% | 0.95% | 0.66% | 0.71% | 0.55% | 0.34% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 33.9% | 17.5% | 12.3% | 9.9% | 7.4% | 3.9% | 2.5% | 1.7% | 2.1% | 1.5% | 1.3% | 1% | 1.3% | 0.51% | 0.88% | 0.63% | 0.51% | 0.56% | 0.35% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.4% | 16.8% | 11% | 11.4% | 8.3% | 4.4% | 2.9% | 1.6% | 2.4% | 1.3% | 1.4% | 0.96% | 1% | 0.52% | 0.87% | 0.63% | 1.1% | 0.62% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 31.8% | 16.7% | 12.1% | 11.1% | 8.2% | 5.3% | 2.4% | 1.7% | 1.7% | 1.3% | 1.6% | 0.97% | 1.1% | 0.59% | 0.86% | 0.84% | 0.71% | 0.5% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.3% | 17.5% | 11.5% | 12.4% | 7.5% | 5% | 2.5% | 1.7% | 1.4% | 1.3% | 1.2% | 0.88% | 1.1% | 0.61% | 0.8% | 0.67% | 0.78% | 0.49% | 0.31% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35% | 17.1% | 10.9% | 10.3% | 7.5% | 5.1% | 2.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.89% | 1.1% | 0.6% | 0.88% | 0.71% | 0.64% | 0.45% | 0.31% | 0.03% | 0.03% | 0.01% |
| May 2026 | 32.3% | 17.2% | 11.9% | 10.2% | 8.7% | 5.3% | 2.5% | 2% | 1.4% | 1.2% | 1.5% | 0.94% | 1% | 0.61% | 0.82% | 0.71% | 0.65% | 0.45% | 0.3% | 0.03% | 0.04% | 0.02% |
| Jun 2026 | 33.8% | 17.4% | 11.2% | 10.7% | 7.7% | 5% | 2.8% | 2.1% | 1.5% | 1.3% | 1.3% | 0.78% | 1.1% | 0.53% | 0.71% | 0.66% | 0.52% | 0.4% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 34.7% | 16.5% | 11.1% | 11% | 8% | 4.9% | 2.6% | 1.9% | 1.5% | 1.3% | 1.4% | 0.85% | 0.97% | 0.63% | 0.75% | 0.69% | 0.54% | 0.43% | 0.34% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.7% | 17.7% | 11.2% | 10.5% | 7.9% | 5.5% | 2.8% | 1.8% | 1.6% | 1.3% | 1.3% | 0.95% | 0.93% | 0.87% | 0.84% | 0.74% | 0.67% | 0.45% | 0.31% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the New Zealand Sotheby’s International Realty and Tall Poppy comparison changed over the last 12 months?
3 findings
- Tall Poppy was ahead of New Zealand Sotheby’s International Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.49% to 0.87%, and its estimated monthly branded searches moved from 1.1K to 1.7K.
- Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.94% to 0.95%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, New Zealand Sotheby’s International Realty rose from 16th to 14th among residential real estate agencies in New Zealand.
In August 2026, Tall Poppy rose from 13th to 12th among residential real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand Sotheby’s International Realty
9 branded search terms
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sotheby's international realty cambridge
- new zealand sothebys
- nz sotheby's
- nz sotheby's real estate
- nz sothebys
- nzsir
- nzsothebysrealty.com
Tall Poppy
6 branded search terms
- tall poppy lower hutt
- tall poppy nz
- tall poppy real estate
- tall poppy real estate new plymouth
- tall poppy richmond
- tall poppy wellington
Put your own brand in this comparison
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