New Zealand Sotheby’s International Realty vs Premium Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, New Zealand Sotheby’s International Realty had more branded searches than Premium Real Estate among auckland real estate agencies in New Zealand. New Zealand Sotheby’s International Realty was estimated to have 820 branded searches compared to Premium Real Estate’s 400, and held a 2.1% Share of Search versus Premium Real Estate’s 1%.
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Which is more popular in search, New Zealand Sotheby’s International Realty or Premium Real Estate?
Compare Auckland real estate agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Zealand Sotheby’s International Realty, Premium Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | New Zealand Sotheby’s International Realty | Premium Real Estate | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.9% | 15.6% | 13.8% | 1.2% | 1.4% | 0.16% |
| Nov 2025 | 44.5% | 23.7% | 15% | 13.8% | 1.5% | 1.3% | 0.23% |
| Dec 2025 | 43.3% | 23.4% | 16.1% | 14.1% | 1.4% | 1.5% | 0.23% |
| Jan 2026 | 40.9% | 27.4% | 13.9% | 15.4% | 1.3% | 0.79% | 0.18% |
| Feb 2026 | 44% | 24.3% | 14.9% | 14.2% | 1.6% | 0.83% | 0.14% |
| Mar 2026 | 41.7% | 27.2% | 15.5% | 13.2% | 1.6% | 0.79% | 0.13% |
| Apr 2026 | 41.8% | 27.1% | 15.1% | 13.4% | 1.8% | 0.73% | 0.13% |
| May 2026 | 40.7% | 26.2% | 15.3% | 15.1% | 1.6% | 0.88% | 0.13% |
| Jun 2026 | 43.9% | 23.6% | 15.7% | 14.2% | 1.5% | 1% | 0.11% |
| Jul 2026 | 40% | 26.1% | 15.3% | 15.1% | 2.1% | 1.2% | 0.09% |
| Aug 2026 | 41.9% | 26.8% | 14.8% | 13.2% | 2.1% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the New Zealand Sotheby’s International Realty and Premium Real Estate comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: New Zealand Sotheby’s International Realty took it in November 2025, Premium Real Estate took it in December 2025, New Zealand Sotheby’s International Realty took it in January 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among auckland real estate agencies in New Zealand moved from 1.2% to 2.1%, and its estimated monthly branded searches moved from 520 to 820.
- Across the 11 months ending August 2026, Premium Real Estate’s estimated Share of Search among auckland real estate agencies in New Zealand moved from 1.4% to 1%, and its estimated monthly branded searches moved from 610 to 400.
How did search popularity change for New Zealand auckland real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.
Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Premium Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand Sotheby’s International Realty
13 branded search terms
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sotheby's international realty cambridge
- new zealand sothebys
- nz sotheby's
- nz sotheby's real estate
- nz sothebys
- nzsir
- nzsothebysrealty.com
- sotheby's auckland
- sotheby's wellington
- sothebys auckland
- sothebys wellington
Premium Real Estate
4 branded search terms
- premium real estate
- premium real estate auckland
- premium real estate nz
- premium real estate takapuna
Put your own brand in this comparison
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