Brandwave

How popular isBayleys?

In September 2026, people searched for Bayleys by name about 20,800 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 24.5% of all New Zealand kapiti real estate agency searches, placing Bayleys third out of six agencies. When we asked both ChatGPT and Google AI Overviews about kapiti real estate agencies, Bayleys appeared in two of the three answers and was the third most recommended of the six.

Search and AI answers in September 2026

Bayleys is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Voyle & CoShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
  2. Ray WhiteShare of searches 26.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 24.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tommy’s Real EstateShare of searches 17%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Howard & CoShare of searches 1.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayleys was mentioned in two out of three: in two of the three ChatGPT answers. Bayleys is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti real estate agencies compete with Bayleys?

Bayleys against kapiti real estate agencies in New Zealand, by month

Share of searches by month for Voyle & Co, Ray White, Bayleys, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

  1. 1.Voyle & Co

    28.3%

    Moved from 4th to 1st. 150 estimated branded searches, +87.5% vs prior month. Share +12.9 points.

  2. 2.Ray White

    26.4%

    Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +5.3 points.

  3. 3.Bayleys

    24.5%

    Moved from 1st to 3rd. 130 estimated branded searches, -23.5% vs prior month. Share -8.2 points.

  4. 4.Tommy’s Real Estate

    17%

    Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  5. 5.Howard & Co

    1.9%

    Moved from 6th to 5th. 10 estimated branded searches, -50% vs prior month. Share -2 points.

  6. 6.New Zealand Sotheby’s International Realty

    1.9%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -3.9 points.

Compare popularity between Bayleys and its closest rivals

Every comparison with Bayleys

40 comparisons

How has branded search demand for Bayleys changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bayleys in New Zealand fell from 24.9K to 20.8K.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among kapiti real estate agencies in New Zealand increased from 23.9% to 24.5%.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among kapiti real estate agencies in New Zealand peaked at 32.7% in August 2026 and was lowest at 16.4% in November 2025.

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

6 changes

  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.

  3. In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.

  4. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.

  6. In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.

How are Bayleys’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Bayleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bayley's real estate
  • bayleys
  • bayleys ashburton
  • bayleys blenheim
  • bayleys cambridge
  • bayleys commercial
  • bayleys gisborne
  • bayleys gisborne rentals
  • bayleys hamilton
  • bayleys hastings
  • bayleys invercargill
  • bayleys kapiti
  • bayleys masterton
  • bayleys paraparaumu
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys rentals blenheim
  • bayleys southland
  • bayleys timaru
  • bayleys whakatane
  • bayleys whanganui
  • bayleys whangarei

Do you work for Bayleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bayleys compete?

Bayleys is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies4th of 1513.5%Show ranking
Auckland real estate agencies3rd of 816.9%Show ranking
Whangarei real estate agencies2nd of 46%Show ranking
Hamilton real estate agencies5th of 612.3%Show ranking
Commercial real estate agencies5th of 94%Show ranking
Gisborne real estate agencies2nd of 526.2%Show ranking
Wellington real estate agencies5th of 712%Show ranking
Invercargill real estate agencies3rd of 910.9%Show ranking
Whanganui real estate agencies2nd of 525.3%Show ranking
Timaru real estate agencies5th of 77.8%Show ranking
Blenheim real estate agencies3rd of 78.2%Show ranking
Ashburton real estate agencies4th of 711.7%Show ranking
Whakatane real estate agencies5th of 76.8%Show ranking
Cambridge real estate agencies1st of 835.3%Show ranking
Kapiti real estate agencies3rd of 624.5%Shown above
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