Bayleys vs Howard & Co:Which is more popular by branded search in New Zealand?
In August 2026, Bayleys had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to Howard & Co’s 160, and held an 86.2% Share of Search versus Howard & Co’s 0.63%.
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Which is more popular in search, Bayleys or Howard & Co?
Compare Kapiti real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayleys, Howard & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayleys | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Voyle & Co | Howard & Co |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 3.5% | 5.1% | 0.85% | 0.94% |
| Nov 2025 | 89.9% | 4.1% | 4.6% | 0.75% | 0.69% |
| Dec 2025 | 90.1% | 3.7% | 4.6% | 0.72% | 0.85% |
| Jan 2026 | 88.3% | 4.2% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 87.8% | 4.3% | 6.1% | 1% | 0.87% |
| Mar 2026 | 88% | 4.6% | 5.1% | 1.4% | 0.79% |
| Apr 2026 | 87.5% | 4.8% | 5.7% | 1.2% | 0.72% |
| May 2026 | 88.5% | 4.5% | 5.3% | 0.89% | 0.78% |
| Jun 2026 | 88.9% | 4.2% | 5.3% | 0.98% | 0.62% |
| Jul 2026 | 87.9% | 5% | 5.4% | 1.2% | 0.56% |
| Aug 2026 | 86.2% | 6.7% | 5.7% | 0.75% | 0.63% |
| Sep 2026 | — | — | — | — | — |
How has the Bayleys and Howard & Co comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of Howard & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among kapiti real estate agencies in New Zealand moved from 89.6% to 86.2%, and its estimated monthly branded searches moved from 29.6K to 21.8K.
- Across the 11 months ending August 2026, Howard & Co’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 0.94% to 0.63%, and its estimated monthly branded searches moved from 310 to 160.
How did search popularity change for New Zealand kapiti real estate agencies in August 2026?
2 changes
In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.
Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bayleys’ and Howard & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
45 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys blenheim
- bayleys blenheim nz
- bayleys cambridge
- bayleys co nz
- bayleys gisborne
- bayleys gisborne rentals
- bayleys hastings
- bayleys houses for sale
- bayleys kapiti
- bayleys masterton
- bayleys new zealand
- bayleys nz
- bayleys paraparaumu
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate ashburton nz
- bayleys real estate blenheim
- bayleys real estate blenheim nz
- bayleys real estate hastings
- bayleys real estate hastings nz
- bayleys real estate kapiti
- bayleys real estate masterton
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate paraparaumu
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whakatane
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys rentals nz
- bayleys timaru
- bayleys whakatane
- bayleys whanganui
- bayleys whangarei
- bayleys.co.nz
Howard & Co
5 branded search terms
- howard & co
- howard and co
- howard and co kapiti
- howard&co
- howardandco
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