How popular isHoward & Co in search?
In August 2026, there were an estimated 160 branded searches for Howard & Co in New Zealand which is down 48.4% over the last 11 months. Howard & Co holds 0.63% estimated Share of Search among New Zealand kapiti real estate agencies and is ranked 5th of 5 competitors for search popularity.
Bayleys86.2%
New Zealand Sotheby’s International Realty6.7%
Tommy’s Real Estate5.7%
Voyle & Co0.75%
Howard & Co0.63%
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Which kapiti real estate agencies compete with Howard & Co?
Share of Search by month for Bayleys, New Zealand Sotheby’s International Realty, Tommy’s Real Estate, Howard & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayleys | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Voyle & Co | Howard & Co |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 3.5% | 5.1% | 0.85% | 0.94% |
| Nov 2025 | 89.9% | 4.1% | 4.6% | 0.75% | 0.69% |
| Dec 2025 | 90.1% | 3.7% | 4.6% | 0.72% | 0.85% |
| Jan 2026 | 88.3% | 4.2% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 87.8% | 4.3% | 6.1% | 1% | 0.87% |
| Mar 2026 | 88% | 4.6% | 5.1% | 1.4% | 0.79% |
| Apr 2026 | 87.5% | 4.8% | 5.7% | 1.2% | 0.72% |
| May 2026 | 88.5% | 4.5% | 5.3% | 0.89% | 0.78% |
| Jun 2026 | 88.9% | 4.2% | 5.3% | 0.98% | 0.62% |
| Jul 2026 | 87.9% | 5% | 5.4% | 1.2% | 0.56% |
| Aug 2026 | 86.2% | 6.7% | 5.7% | 0.75% | 0.63% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 21.8K | +6.3% | -1.6 points | |
| 2, moved from 3rd to 2nd | 6.7% | 1.7K | +45.7% | +1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 5.7% | 1.4K | +13.4% | +0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.75% | 190 | -29.6% | -0.4 points | |
| 5, held 5th | 0.63% | 160 | +23.1% | +0.1 points |
1.
Bayleys86.2%
held 1st · 21.8K estimated branded searches · +6.3% vs prior month · -1.6 points
moved from 3rd to 2nd · 1.7K estimated branded searches · +45.7% vs prior month · +1.7 points
5.7%
moved from 2nd to 3rd · 1.4K estimated branded searches · +13.4% vs prior month · +0.3 points
0.75%
held 4th · 190 estimated branded searches · -29.6% vs prior month · -0.4 points
0.63%
held 5th · 160 estimated branded searches · +23.1% vs prior month · +0.1 points
Compare search popularity between Howard & Co and its closest rivals
How has branded search demand for Howard & Co changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Howard & Co in New Zealand fell from 310 to 160.
- Across the 11 months ending August 2026, Howard & Co fell from 4th to 5th among kapiti real estate agencies in New Zealand.
How did search popularity change for New Zealand kapiti real estate agencies in August 2026?
5 changes
In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.
In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.
Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.
Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.
Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.
How is Howard & Co measured?
Brandwave collects information about searches that people make online using Howard & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- howard & co
- howard and co
- howard and co kapiti
- howard&co
- howardandco
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