Howard & Co vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Howard & Co had 10. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Howard & Co accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Ray White appeared in two of the three answers and Howard & Co in none.
Who do people search for more?
Ray White, about 14 searches for every 1 for Howard & Co
Who does AI mention more?
Ray White, mentioned in 2 of 3 answers, Howard & Co in 0
Who does AI recommend more?
Ray White, the only one of the two named
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Top kapiti real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White was mentioned in two out of three: in two of the three ChatGPT answers. Howard & Co did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White2 of 3Named in 2 of 3 ChatGPT answers
Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Tommy’s Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Voyle & Co1 of 3Named in 1 of 3 ChatGPT answers
Howard & Co0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti real estate agencies
3 answers
Asked ChatGPT
“Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Howard & Co or Ray White more popular in search?
This chart shows how often people search Google for Howard & Co and Ray White by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Howard & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Voyle & Co | Ray White | Bayleys | Tommy’s Real Estate | Howard & Co | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 29.6% | 23.9% | 14.1% | 4.2% | 2.8% |
| Nov 2025 | 24.6% | 34.4% | 16.4% | 19.7% | 3.3% | 1.6% |
| Dec 2025 | 21.3% | 23.4% | 23.4% | 23.4% | 4.3% | 4.3% |
| Jan 2026 | 31.9% | 20.3% | 18.8% | 23.2% | 2.9% | 2.9% |
| Feb 2026 | 22.4% | 25.4% | 20.9% | 26.9% | 1.5% | 3% |
| Mar 2026 | 30.1% | 23.3% | 20.5% | 21.9% | 2.7% | 1.4% |
| Apr 2026 | 25.4% | 28.8% | 20.3% | 23.7% | 1.7% | 0% |
| May 2026 | 25.9% | 24.1% | 22.4% | 20.7% | 3.4% | 3.4% |
| Jun 2026 | 27.8% | 20.4% | 24.1% | 18.5% | 5.6% | 3.7% |
| Jul 2026 | 31.9% | 23.4% | 19.1% | 17% | 4.3% | 4.3% |
| Aug 2026 | 15.4% | 21.2% | 32.7% | 21.2% | 3.8% | 5.8% |
| Sep 2026 | 28.3% | 26.4% | 24.5% | 17% | 1.9% | 1.9% |
How has the Howard & Co and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Howard & Co in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Howard & Co’s share of searches among kapiti real estate agencies in New Zealand moved from 4.2% to 1.9%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand kapiti real estate agencies in September 2026?
3 changes
In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.
In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.
In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Howard & Co’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Howard & Co
5 branded search terms
- howard & co
- howard and co
- howard&co
- howardandco
- howardco
Ray White
1 branded search term
- ray white paraparaumu
Other head-to-heads among kapiti real estate agencies
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