Brandwave

Tommy’s Real Estate vs Voyle & Co:Which is more popular?

In September 2026, Voyle & Co had more branded searches than Tommy’s Real Estate among kapiti real estate agencies in New Zealand. Voyle & Co had about 150 branded searches, while Tommy’s Real Estate had 90. Voyle & Co made up 28.3% of all kapiti real estate agency searches we track, and Tommy’s Real Estate accounted for 17%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Tommy’s Real Estate appeared in two of the three answers and Voyle & Co in one. Tommy’s Real Estate was mentioned before Voyle & Co in every answer.

Among kapiti real estate agencies in New Zealand in September 2026

Who do people search for more?

Voyle & Co, about 67% more searches than Tommy’s Real Estate

Voyle & Co 150 searchesTommy’s Real Estate 90 searches

Who does AI mention more?

Tommy’s Real Estate, mentioned in 2 of 3 answers, Voyle & Co in 1

Tommy’s Real Estate in 2 of 3Voyle & Co in 1 of 3

Who does AI recommend more?

Tommy’s Real Estate, named ahead of Voyle & Co in every answer

Tommy’s Real Estate first in 2Voyle & Co never first

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Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tommy’s Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. Voyle & Co was mentioned in one out of three: in one of the three ChatGPT answers. Tommy’s Real Estate was listed before Voyle & Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tommy’s Real Estate or Voyle & Co more popular in search?

This chart shows how often people search Google for Tommy’s Real Estate and Voyle & Co by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.

Tommy’s Real Estate and Voyle & Co among kapiti real estate agencies in New Zealand, by month

Share of searches by month for Voyle & Co, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

How has the Tommy’s Real Estate and Voyle & Co comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Tommy’s Real Estate took it in December 2025, Voyle & Co took it in January 2026, Tommy’s Real Estate took it in February 2026, Voyle & Co took it in March 2026, Tommy’s Real Estate took it in August 2026, Voyle & Co took it in September 2026.
  • Across the 12 months ending September 2026, Tommy’s Real Estate’s share of searches among kapiti real estate agencies in New Zealand moved from 14.1% to 17%, and its estimated monthly branded searches moved from 100 to 90.
  • Across the 12 months ending September 2026, Voyle & Co’s share of searches among kapiti real estate agencies in New Zealand moved from 25.4% to 28.3%, and its estimated monthly branded searches moved from 180 to 150.

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

2 changes
  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Tommy’s Real Estate’s and Voyle & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tommy’s Real Estate

4 branded search terms

  • tommy's real estate
  • tommy's real estate kapiti
  • tommys real estate
  • tommys real estate kapiti

Voyle & Co

2 branded search terms

  • voyle & co
  • voyle and co

How the Brand Demand Index is measured

Other head-to-heads among kapiti real estate agencies

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