Ray White vs Tommy’s Real Estate:Which is more popular?
In September 2026, Ray White had more branded searches than Tommy’s Real Estate among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Tommy’s Real Estate had 90. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Tommy’s Real Estate accounted for 17%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Ray White and Tommy’s Real Estate each appeared in two of the three answers. Ray White was mentioned before Tommy’s Real Estate in every answer.
Who do people search for more?
Ray White, about 56% more searches than Tommy’s Real Estate
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Ray White, named ahead of Tommy’s Real Estate in every answer
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Top kapiti real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White and Tommy’s Real Estate were each mentioned in two out of three: in two of the three ChatGPT answers. Ray White was listed before Tommy’s Real Estate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White2 of 3Named in 2 of 3 ChatGPT answers
Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Tommy’s Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Voyle & Co1 of 3Named in 1 of 3 ChatGPT answers
Howard & Co0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti real estate agencies
3 answers
Asked ChatGPT
“Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ray White or Tommy’s Real Estate more popular in search?
This chart shows how often people search Google for Ray White and Tommy’s Real Estate by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Tommy’s Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Voyle & Co | Ray White | Bayleys | Tommy’s Real Estate | Howard & Co | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 29.6% | 23.9% | 14.1% | 4.2% | 2.8% |
| Nov 2025 | 24.6% | 34.4% | 16.4% | 19.7% | 3.3% | 1.6% |
| Dec 2025 | 21.3% | 23.4% | 23.4% | 23.4% | 4.3% | 4.3% |
| Jan 2026 | 31.9% | 20.3% | 18.8% | 23.2% | 2.9% | 2.9% |
| Feb 2026 | 22.4% | 25.4% | 20.9% | 26.9% | 1.5% | 3% |
| Mar 2026 | 30.1% | 23.3% | 20.5% | 21.9% | 2.7% | 1.4% |
| Apr 2026 | 25.4% | 28.8% | 20.3% | 23.7% | 1.7% | 0% |
| May 2026 | 25.9% | 24.1% | 22.4% | 20.7% | 3.4% | 3.4% |
| Jun 2026 | 27.8% | 20.4% | 24.1% | 18.5% | 5.6% | 3.7% |
| Jul 2026 | 31.9% | 23.4% | 19.1% | 17% | 4.3% | 4.3% |
| Aug 2026 | 15.4% | 21.2% | 32.7% | 21.2% | 3.8% | 5.8% |
| Sep 2026 | 28.3% | 26.4% | 24.5% | 17% | 1.9% | 1.9% |
How has the Ray White and Tommy’s Real Estate comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tommy’s Real Estate took it in January 2026, Ray White took it in March 2026.
- Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140.
- Across the 12 months ending September 2026, Tommy’s Real Estate’s share of searches among kapiti real estate agencies in New Zealand moved from 14.1% to 17%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand kapiti real estate agencies in September 2026?
3 changes
In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.
In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.
In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ray White’s and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ray White
1 branded search term
- ray white paraparaumu
Tommy’s Real Estate
4 branded search terms
- tommy's real estate
- tommy's real estate kapiti
- tommys real estate
- tommys real estate kapiti
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