Brandwave

How popular isHoward & Co?

In August 2026, people searched for Howard & Co by name about 140 times in New Zealand, a 53.3% decrease from 11 months earlier. These searches made up 1.9% of all New Zealand kapiti real estate agency searches, placing Howard & Co fifth out of six agencies. When we asked both ChatGPT and Google AI Overviews about kapiti real estate agencies, Howard & Co did not appear in any of the answers.

Search and AI answers in September 2026

Howard & Co is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Voyle & CoShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
  2. Ray WhiteShare of searches 26.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 24.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tommy’s Real EstateShare of searches 17%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Howard & CoShare of searches 1.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Howard & Co did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti real estate agencies compete with Howard & Co?

Howard & Co against kapiti real estate agencies in New Zealand, by month

Share of searches by month for Voyle & Co, Ray White, Bayleys, Tommy’s Real Estate, Howard & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

  1. 1.Voyle & Co

    28.3%

    Moved from 4th to 1st. 150 estimated branded searches, +87.5% vs prior month. Share +12.9 points.

  2. 2.Ray White

    26.4%

    Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +5.3 points.

  3. 3.Bayleys

    24.5%

    Moved from 1st to 3rd. 130 estimated branded searches, -23.5% vs prior month. Share -8.2 points.

  4. 4.Tommy’s Real Estate

    17%

    Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  5. 5.Howard & Co

    1.9%

    Moved from 6th to 5th. 10 estimated branded searches, -50% vs prior month. Share -2 points.

  6. 6.New Zealand Sotheby’s International Realty

    1.9%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -3.9 points.

Compare popularity between Howard & Co and its closest rivals

How has branded search demand for Howard & Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Howard & Co in New Zealand fell from 300 to 140.
  • Across the 12 months ending September 2026, Howard & Co’s share of searches among kapiti real estate agencies in New Zealand decreased from 4.2% to 1.9%.
  • Across the 12 months ending September 2026, Howard & Co’s share of searches among kapiti real estate agencies in New Zealand peaked at 5.6% in June 2026 and was lowest at 1.5% in February 2026.

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

6 changes

  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.

  3. In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.

  4. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.

  6. In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.

How are Howard & Co’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Howard & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • howard & co
  • howard and co
  • howard&co
  • howardandco
  • howardco

Do you work for Howard & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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