Howard & Co vs Tommy’s Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Tommy’s Real Estate had more branded searches than Howard & Co among kapiti real estate agencies in New Zealand. Tommy’s Real Estate was estimated to have 1.4K branded searches compared to Howard & Co’s 160, and held a 5.7% Share of Search versus Howard & Co’s 0.63%.
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Which is more popular in search, Howard & Co or Tommy’s Real Estate?
Compare Kapiti real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommy’s Real Estate, Howard & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayleys | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Voyle & Co | Howard & Co |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 3.5% | 5.1% | 0.85% | 0.94% |
| Nov 2025 | 89.9% | 4.1% | 4.6% | 0.75% | 0.69% |
| Dec 2025 | 90.1% | 3.7% | 4.6% | 0.72% | 0.85% |
| Jan 2026 | 88.3% | 4.2% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 87.8% | 4.3% | 6.1% | 1% | 0.87% |
| Mar 2026 | 88% | 4.6% | 5.1% | 1.4% | 0.79% |
| Apr 2026 | 87.5% | 4.8% | 5.7% | 1.2% | 0.72% |
| May 2026 | 88.5% | 4.5% | 5.3% | 0.89% | 0.78% |
| Jun 2026 | 88.9% | 4.2% | 5.3% | 0.98% | 0.62% |
| Jul 2026 | 87.9% | 5% | 5.4% | 1.2% | 0.56% |
| Aug 2026 | 86.2% | 6.7% | 5.7% | 0.75% | 0.63% |
| Sep 2026 | — | — | — | — | — |
How has the Howard & Co and Tommy’s Real Estate comparison changed over the last 12 months?
3 findings
- Tommy’s Real Estate was ahead of Howard & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Howard & Co’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 0.94% to 0.63%, and its estimated monthly branded searches moved from 310 to 160.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for New Zealand kapiti real estate agencies in August 2026?
3 changes
In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.
Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.
Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Howard & Co’s and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Howard & Co
5 branded search terms
- howard & co
- howard and co
- howard and co kapiti
- howard&co
- howardandco
Tommy’s Real Estate
9 branded search terms
- tommy's real estate
- tommy's real estate kapiti
- tommy's real estate new zealand
- tommy's real estate nz
- tommy's wellington
- tommys real estate
- tommys real estate kapiti
- tommys wellington
- tommys.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.