Bayleys vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Bayleys among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Bayleys had 130. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Bayleys accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Bayleys and Ray White each appeared in two of the three answers. Ray White was mentioned before Bayleys in every answer.
Who do people search for more?
Ray White, about 8% more searches than Bayleys
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Ray White, named ahead of Bayleys in every answer
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Top kapiti real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bayleys and Ray White were each mentioned in two out of three: in two of the three ChatGPT answers. Ray White was listed before Bayleys in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White2 of 3Named in 2 of 3 ChatGPT answers
Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Tommy’s Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Voyle & Co1 of 3Named in 1 of 3 ChatGPT answers
Howard & Co0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti real estate agencies
3 answers
Asked ChatGPT
“Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys or Ray White more popular in search?
This chart shows how often people search Google for Bayleys and Ray White by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Bayleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Voyle & Co | Ray White | Bayleys | Tommy’s Real Estate | Howard & Co | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 29.6% | 23.9% | 14.1% | 4.2% | 2.8% |
| Nov 2025 | 24.6% | 34.4% | 16.4% | 19.7% | 3.3% | 1.6% |
| Dec 2025 | 21.3% | 23.4% | 23.4% | 23.4% | 4.3% | 4.3% |
| Jan 2026 | 31.9% | 20.3% | 18.8% | 23.2% | 2.9% | 2.9% |
| Feb 2026 | 22.4% | 25.4% | 20.9% | 26.9% | 1.5% | 3% |
| Mar 2026 | 30.1% | 23.3% | 20.5% | 21.9% | 2.7% | 1.4% |
| Apr 2026 | 25.4% | 28.8% | 20.3% | 23.7% | 1.7% | 0% |
| May 2026 | 25.9% | 24.1% | 22.4% | 20.7% | 3.4% | 3.4% |
| Jun 2026 | 27.8% | 20.4% | 24.1% | 18.5% | 5.6% | 3.7% |
| Jul 2026 | 31.9% | 23.4% | 19.1% | 17% | 4.3% | 4.3% |
| Aug 2026 | 15.4% | 21.2% | 32.7% | 21.2% | 3.8% | 5.8% |
| Sep 2026 | 28.3% | 26.4% | 24.5% | 17% | 1.9% | 1.9% |
How has the Bayleys and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Bayleys took it in June 2026, Ray White took it in July 2026, Bayleys took it in August 2026, Ray White took it in September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among kapiti real estate agencies in New Zealand moved from 23.9% to 24.5%, and its estimated monthly branded searches moved from 170 to 130.
- Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand kapiti real estate agencies in September 2026?
3 changes
In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.
In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.
In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kapiti real estate agencies
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