Bayleys vs Winder & Co:Which is more popular?
In September 2026, Bayleys had more branded searches than Winder & Co among Blenheim real estate agencies in New Zealand. Bayleys had about 170 branded searches, while Winder & Co had 120. Bayleys made up 8.2% of all Blenheim real estate agency searches we track, and Winder & Co accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about Blenheim real estate agencies, Bayleys and Winder & Co each appeared in three of the four answers. Winder & Co was mentioned before Bayleys in two out of three answers.
Who do people search for more?
Bayleys, about 42% more searches than Winder & Co
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Winder & Co, named ahead of Bayleys in 2 of 3 answers
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Top Blenheim real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bayleys and Winder & Co were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Winder & Co was listed before Bayleys in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Blenheim, New Zealand for a home sale?”
Searched Google, AI Overview
“blenheim real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim property agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bayleys or Winder & Co more popular in search?
This chart shows how often people search Google for Bayleys and Winder & Co by name. Each line represents a brand's share of searches for all seven Blenheim real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys, Winder & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Winder & Co | Total Realty | Diane Parish Real Estate | Raine & Horne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 39% | 15.5% | 11.6% | 4.8% | 0.4% | 0.4% |
| Nov 2025 | 30.9% | 44.2% | 12.1% | 9.1% | 2.3% | 1.1% | 0.38% |
| Dec 2025 | 44% | 30.4% | 12.6% | 9.2% | 2.4% | 0.97% | 0.48% |
| Jan 2026 | 38.1% | 35.4% | 9.4% | 12.6% | 2.2% | 1.8% | 0.45% |
| Feb 2026 | 31.6% | 37.2% | 12.6% | 13.4% | 4.3% | 0.4% | 0.4% |
| Mar 2026 | 37.9% | 35.7% | 11.9% | 10.4% | 3% | 0.74% | 0.37% |
| Apr 2026 | 36.9% | 41.5% | 7.8% | 8.3% | 4.1% | 0.92% | 0.46% |
| May 2026 | 39.4% | 39.9% | 8.2% | 7.2% | 2.4% | 2.4% | 0.48% |
| Jun 2026 | 34.5% | 40.2% | 7.2% | 13.9% | 3.1% | 0.52% | 0.52% |
| Jul 2026 | 36.6% | 42.1% | 7.7% | 10.4% | 1.6% | 1.1% | 0.55% |
| Aug 2026 | 37% | 40.6% | 7.3% | 11.5% | 2.6% | 0.52% | 0.52% |
| Sep 2026 | 42.8% | 38.5% | 8.2% | 5.8% | 3.4% | 0.96% | 0.48% |
How has the Bayleys and Winder & Co comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Winder & Co took it in January 2026, Bayleys took it in March 2026, Winder & Co took it in April 2026, Bayleys took it in May 2026, Winder & Co took it in June 2026, Bayleys took it in September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Blenheim real estate agencies in New Zealand moved from 15.5% to 8.2%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Winder & Co’s share of searches among Blenheim real estate agencies in New Zealand moved from 11.6% to 5.8%, and its estimated monthly branded searches moved from 290 to 120.
How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?
2 changes
In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.
In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Winder & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
1 branded search term
- bayleys blenheim
Winder & Co
3 branded search terms
- winder & co
- winder and co
- winderco
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