Bayleys vs New Zealand Sotheby’s International Realty:Which is more popular?
In September 2026, Bayleys had more branded searches than New Zealand Sotheby’s International Realty among kapiti real estate agencies in New Zealand. Bayleys had about 130 branded searches, while New Zealand Sotheby’s International Realty had 10. Bayleys made up 24.5% of all kapiti real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Bayleys appeared in two of the three answers and New Zealand Sotheby’s International Realty in none.
Who do people search for more?
Bayleys, about 13 searches for every 1 for New Zealand Sotheby’s International Realty
Who does AI mention more?
Bayleys, mentioned in 2 of 3 answers, New Zealand Sotheby’s International Realty in 0
Who does AI recommend more?
Bayleys, the only one of the two named
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Top kapiti real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bayleys was mentioned in two out of three: in two of the three ChatGPT answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray White2 of 3Named in 2 of 3 ChatGPT answers- Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Tommy’s Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Voyle & Co1 of 3Named in 1 of 3 ChatGPT answers
Howard & Co0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti real estate agencies
3 answers
Asked ChatGPT
“Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys or New Zealand Sotheby’s International Realty more popular in search?
This chart shows how often people search Google for Bayleys and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Voyle & Co | Ray White | Bayleys | Tommy’s Real Estate | Howard & Co | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 29.6% | 23.9% | 14.1% | 4.2% | 2.8% |
| Nov 2025 | 24.6% | 34.4% | 16.4% | 19.7% | 3.3% | 1.6% |
| Dec 2025 | 21.3% | 23.4% | 23.4% | 23.4% | 4.3% | 4.3% |
| Jan 2026 | 31.9% | 20.3% | 18.8% | 23.2% | 2.9% | 2.9% |
| Feb 2026 | 22.4% | 25.4% | 20.9% | 26.9% | 1.5% | 3% |
| Mar 2026 | 30.1% | 23.3% | 20.5% | 21.9% | 2.7% | 1.4% |
| Apr 2026 | 25.4% | 28.8% | 20.3% | 23.7% | 1.7% | 0% |
| May 2026 | 25.9% | 24.1% | 22.4% | 20.7% | 3.4% | 3.4% |
| Jun 2026 | 27.8% | 20.4% | 24.1% | 18.5% | 5.6% | 3.7% |
| Jul 2026 | 31.9% | 23.4% | 19.1% | 17% | 4.3% | 4.3% |
| Aug 2026 | 15.4% | 21.2% | 32.7% | 21.2% | 3.8% | 5.8% |
| Sep 2026 | 28.3% | 26.4% | 24.5% | 17% | 1.9% | 1.9% |
How has the Bayleys and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of New Zealand Sotheby’s International Realty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among kapiti real estate agencies in New Zealand moved from 23.9% to 24.5%, and its estimated monthly branded searches moved from 170 to 130.
- Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among kapiti real estate agencies in New Zealand moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand kapiti real estate agencies in September 2026?
3 changes
In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.
In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bayleys’ and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
10 branded search terms
- bayley's real estate
- bayleys
- bayleys blenheim
- bayleys kapiti
- bayleys paraparaumu
- bayleys property management
- bayleys real estate
- bayleys realestate
- bayleys rentals
- bayleys whangarei
New Zealand Sotheby’s International Realty
4 branded search terms
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sothebys
- nzsir
Other head-to-heads among kapiti real estate agencies
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