Brandwave

New Zealand Sotheby’s International Realty vs Tommy’s Real Estate:Which is more popular?

In September 2026, Tommy’s Real Estate had more branded searches than New Zealand Sotheby’s International Realty among kapiti real estate agencies in New Zealand. Tommy’s Real Estate had about 90 branded searches, while New Zealand Sotheby’s International Realty had 10. Tommy’s Real Estate made up 17% of all kapiti real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about kapiti real estate agencies, Tommy’s Real Estate appeared in two of the three answers and New Zealand Sotheby’s International Realty in none.

Among kapiti real estate agencies in New Zealand in September 2026

Who do people search for more?

Tommy’s Real Estate, about 9 searches for every 1 for New Zealand Sotheby’s International Realty

Tommy’s Real Estate 90 searchesNew Zealand Sotheby’s International Realty 10 searches

Who does AI mention more?

Tommy’s Real Estate, mentioned in 2 of 3 answers, New Zealand Sotheby’s International Realty in 0

Tommy’s Real Estate in 2 of 3New Zealand Sotheby’s International Realty in 0 of 3

Who does AI recommend more?

Tommy’s Real Estate, the only one of the two named

Tommy’s Real Estate first in 2New Zealand Sotheby’s International Realty never named

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Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tommy’s Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is New Zealand Sotheby’s International Realty or Tommy’s Real Estate more popular in search?

This chart shows how often people search Google for New Zealand Sotheby’s International Realty and Tommy’s Real Estate by name. Each line represents a brand's share of searches for all six kapiti real estate agencies we track, month by month, from searches in New Zealand.

New Zealand Sotheby’s International Realty and Tommy’s Real Estate among kapiti real estate agencies in New Zealand, by month

Share of searches by month for Tommy’s Real Estate, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

How has the New Zealand Sotheby’s International Realty and Tommy’s Real Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

3 changes
  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

  3. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

Tommy’s Real Estate

4 branded search terms

  • tommy's real estate
  • tommy's real estate kapiti
  • tommys real estate
  • tommys real estate kapiti

How the Brand Demand Index is measured

Other head-to-heads among kapiti real estate agencies

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