LJ Hooker vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than LJ Hooker among Hamilton real estate agencies in New Zealand. Ray White had about 1,490 branded searches, while LJ Hooker had 270. Ray White made up 15.2% of all Hamilton real estate agency searches we track, and LJ Hooker accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Hamilton real estate agencies, Ray White appeared in two of the five answers and LJ Hooker in none.
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Top Hamilton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LJ Hooker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Hamilton real estate agencies
5 answers
Asked ChatGPT
“Which real estate agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hamilton, New Zealand for to sell a house?”
Searched Google, AI Overview
“hamilton real estate”
Searched Google, AI Overview
“best real estate agent hamilton”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LJ Hooker or Ray White more popular in search?
This chart shows how often people search Google for LJ Hooker and Ray White by name. Each line represents a brand's share of searches for all six Hamilton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, LJ Hooker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lodge Real Estate | Harcourts | Lugtons | Ray White | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 23.9% | 17.8% | 16% | 13.3% | 2.4% |
| Nov 2025 | 28.8% | 22.5% | 17.8% | 15.3% | 12.2% | 3.4% |
| Dec 2025 | 30.7% | 23.2% | 13.8% | 17.9% | 10.9% | 3.5% |
| Jan 2026 | 30.2% | 26.7% | 14.3% | 16.3% | 9.3% | 3.1% |
| Feb 2026 | 27.4% | 24.4% | 17.6% | 14.7% | 13.3% | 2.6% |
| Mar 2026 | 29.5% | 23.4% | 18.6% | 15.5% | 10.9% | 2.1% |
| Apr 2026 | 31.3% | 23.4% | 16.6% | 15.1% | 11.6% | 2% |
| May 2026 | 31.4% | 22.8% | 17.4% | 14.6% | 12% | 1.8% |
| Jun 2026 | 30.2% | 23.4% | 16.2% | 14.9% | 13.1% | 2.2% |
| Jul 2026 | 29.2% | 20.2% | 17.7% | 16% | 14.6% | 2.3% |
| Aug 2026 | 30.1% | 23.6% | 14.9% | 17.7% | 11.4% | 2.3% |
| Sep 2026 | 29.6% | 24.7% | 15.4% | 15.2% | 12.3% | 2.8% |
How has the LJ Hooker and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of LJ Hooker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 290 to 270.
- Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand moved from 16% to 15.2%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?
3 changes
In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.
In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%.
LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using LJ Hooker’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Hamilton real estate agencies
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