Harcourts vs Lugtons:Which is more popular?
In September 2026, Harcourts had more branded searches than Lugtons among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Lugtons had 1,510. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Lugtons accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about Hamilton real estate agencies, both Harcourts and Lugtons appeared in all five answers. Lugtons was mentioned before Harcourts in three out of four answers.
Who do people search for more?
Harcourts, about 60% more searches than Lugtons
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Lugtons, named ahead of Harcourts in 3 of 4 answers
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Top Hamilton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Harcourts and Lugtons showed up in all five answers. Lugtons was listed before Harcourts in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Hamilton real estate agencies
5 answers
Asked ChatGPT
“Which real estate agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hamilton, New Zealand for to sell a house?”
Searched Google, AI Overview
“hamilton real estate”
Searched Google, AI Overview
“best real estate agent hamilton”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or Lugtons more popular in search?
This chart shows how often people search Google for Harcourts and Lugtons by name. Each line represents a brand's share of searches for all six Hamilton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Lugtons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lodge Real Estate | Harcourts | Lugtons | Ray White | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 23.9% | 17.8% | 16% | 13.3% | 2.4% |
| Nov 2025 | 28.8% | 22.5% | 17.8% | 15.3% | 12.2% | 3.4% |
| Dec 2025 | 30.7% | 23.2% | 13.8% | 17.9% | 10.9% | 3.5% |
| Jan 2026 | 30.2% | 26.7% | 14.3% | 16.3% | 9.3% | 3.1% |
| Feb 2026 | 27.4% | 24.4% | 17.6% | 14.7% | 13.3% | 2.6% |
| Mar 2026 | 29.5% | 23.4% | 18.6% | 15.5% | 10.9% | 2.1% |
| Apr 2026 | 31.3% | 23.4% | 16.6% | 15.1% | 11.6% | 2% |
| May 2026 | 31.4% | 22.8% | 17.4% | 14.6% | 12% | 1.8% |
| Jun 2026 | 30.2% | 23.4% | 16.2% | 14.9% | 13.1% | 2.2% |
| Jul 2026 | 29.2% | 20.2% | 17.7% | 16% | 14.6% | 2.3% |
| Aug 2026 | 30.1% | 23.6% | 14.9% | 17.7% | 11.4% | 2.3% |
| Sep 2026 | 29.6% | 24.7% | 15.4% | 15.2% | 12.3% | 2.8% |
How has the Harcourts and Lugtons comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Lugtons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand moved from 23.9% to 24.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Lugtons’ share of searches among Hamilton real estate agencies in New Zealand moved from 17.8% to 15.4%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?
2 changes
In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.
In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Lugtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
8 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts hamilton
- harcourts nz
- harcourts property management
- harcourts real estate
- harcourts rentals
Lugtons
8 branded search terms
- lugton
- lugton real estate
- lugtons
- lugtons hamilton
- lugtons property management
- lugtons real estate
- lugtons real estate hamilton
- lugtons rentals
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