Harcourts vs Ray White:Which is more popular?
In September 2026, Harcourts had more branded searches than Ray White among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Ray White had 1,490. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Ray White accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about Hamilton real estate agencies, Harcourts appeared in all five answers and Ray White in two. Harcourts was mentioned before Ray White in every answer.
Who do people search for more?
Harcourts, about 62% more searches than Ray White
Who does AI mention more?
Harcourts, mentioned in every answer we collected
Who does AI recommend more?
Harcourts, named ahead of Ray White in every answer
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Top Hamilton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harcourts appeared in all five answers. Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harcourts was listed before Ray White in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Hamilton real estate agencies
5 answers
Asked ChatGPT
“Which real estate agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hamilton, New Zealand for to sell a house?”
Searched Google, AI Overview
“hamilton real estate”
Searched Google, AI Overview
“best real estate agent hamilton”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or Ray White more popular in search?
This chart shows how often people search Google for Harcourts and Ray White by name. Each line represents a brand's share of searches for all six Hamilton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Ray White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lodge Real Estate | Harcourts | Lugtons | Ray White | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 23.9% | 17.8% | 16% | 13.3% | 2.4% |
| Nov 2025 | 28.8% | 22.5% | 17.8% | 15.3% | 12.2% | 3.4% |
| Dec 2025 | 30.7% | 23.2% | 13.8% | 17.9% | 10.9% | 3.5% |
| Jan 2026 | 30.2% | 26.7% | 14.3% | 16.3% | 9.3% | 3.1% |
| Feb 2026 | 27.4% | 24.4% | 17.6% | 14.7% | 13.3% | 2.6% |
| Mar 2026 | 29.5% | 23.4% | 18.6% | 15.5% | 10.9% | 2.1% |
| Apr 2026 | 31.3% | 23.4% | 16.6% | 15.1% | 11.6% | 2% |
| May 2026 | 31.4% | 22.8% | 17.4% | 14.6% | 12% | 1.8% |
| Jun 2026 | 30.2% | 23.4% | 16.2% | 14.9% | 13.1% | 2.2% |
| Jul 2026 | 29.2% | 20.2% | 17.7% | 16% | 14.6% | 2.3% |
| Aug 2026 | 30.1% | 23.6% | 14.9% | 17.7% | 11.4% | 2.3% |
| Sep 2026 | 29.6% | 24.7% | 15.4% | 15.2% | 12.3% | 2.8% |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Ray White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand moved from 23.9% to 24.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand moved from 16% to 15.2%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?
3 changes
In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.
In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.
In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Hamilton real estate agencies
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