Brandwave

Harcourts Queenstown vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, Harcourts Queenstown had more branded searches than New Zealand Sotheby’s International Realty among Queenstown real estate agencies in New Zealand. Harcourts Queenstown had about 210 branded searches, while New Zealand Sotheby’s International Realty had 30. Harcourts Queenstown made up 13.9% of all Queenstown real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 2%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, New Zealand Sotheby’s International Realty appeared in all four answers and Harcourts Queenstown in three. Harcourts Queenstown was mentioned before New Zealand Sotheby’s International Realty in every answer.

Among Queenstown real estate agencies in New Zealand in September 2026

Who do people search for more?

Harcourts Queenstown, about 7 searches for every 1 for New Zealand Sotheby’s International Realty

Harcourts Queenstown 210 searchesNew Zealand Sotheby’s International Realty 30 searches

Who does AI mention more?

New Zealand Sotheby’s International Realty, mentioned in every answer we collected

New Zealand Sotheby’s International Realty in 4 of 4Harcourts Queenstown in 3 of 4

Who does AI recommend more?

Harcourts Queenstown, named ahead of New Zealand Sotheby’s International Realty in every answer

Harcourts Queenstown first in 3New Zealand Sotheby’s International Realty never first

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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown was listed before New Zealand Sotheby’s International Realty in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts Queenstown or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for Harcourts Queenstown and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.

Harcourts Queenstown and New Zealand Sotheby’s International Realty among Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Harcourts Queenstown, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

How has the Harcourts Queenstown and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

2 changes

  1. In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Harcourts Queenstown’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts Queenstown

1 branded search term

  • harcourts queenstown

New Zealand Sotheby’s International Realty

3 branded search terms

  • new zealand sotheby's
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among Queenstown real estate agencies

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