Brandwave

Harcourts Queenstown vs Ray White:Which is more popular?

In September 2026, Ray White had more branded searches than Harcourts Queenstown among Queenstown real estate agencies in New Zealand. Ray White had about 420 branded searches, while Harcourts Queenstown had 210. Ray White made up 27.8% of all Queenstown real estate agency searches we track, and Harcourts Queenstown accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, Harcourts Queenstown appeared in three of the four answers and Ray White in one. Harcourts Queenstown was mentioned before Ray White in every answer.

Among Queenstown real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 2 searches for every 1 for Harcourts Queenstown

Ray White 420 searchesHarcourts Queenstown 210 searches

Who does AI mention more?

Harcourts Queenstown, mentioned in 3 of 4 answers, Ray White in 1

Harcourts Queenstown in 3 of 4Ray White in 1 of 4

Who does AI recommend more?

Harcourts Queenstown, named ahead of Ray White in every answer

Harcourts Queenstown first in 3Ray White never first

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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown was listed before Ray White in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts Queenstown or Ray White more popular in search?

This chart shows how often people search Google for Harcourts Queenstown and Ray White by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.

Harcourts Queenstown and Ray White among Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Harcourts Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

How has the Harcourts Queenstown and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.

  2. In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Harcourts Queenstown’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts Queenstown

1 branded search term

  • harcourts queenstown

Ray White

6 branded search terms

  • ray white
  • ray white agents
  • ray white queenstown
  • ray white whangarei
  • raywhite
  • rwwhangarei

How the Brand Demand Index is measured

Other head-to-heads among Queenstown real estate agencies

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