Colliers vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Colliers among Queenstown real estate agencies in New Zealand. Ray White had about 420 branded searches, while Colliers had 400. Ray White made up 27.8% of all Queenstown real estate agency searches we track, and Colliers accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, Colliers appeared in two of the four answers and Ray White in one. Colliers was mentioned before Ray White in every answer that named either.
Who do people search for more?
Ray White, about 5% more searches than Colliers
Who does AI mention more?
Colliers, mentioned in 2 of 4 answers, Ray White in 1
Who does AI recommend more?
Colliers, named ahead of Ray White in 2 of 2 answers
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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Colliers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Colliers was listed before Ray White in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Queenstown, New Zealand for a house sale?”
Searched Google, AI Overview
“queenstown nz real estate”
Searched Google, AI Overview
“queenstown real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colliers or Ray White more popular in search?
This chart shows how often people search Google for Colliers and Ray White by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Colliers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Colliers | Bayleys Queenstown | Harcourts Queenstown | New Zealand Sotheby’s International Realty | One Agency | Walker & Co Real Estate | Queenstown Lakes Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21% | 32.8% | 17.6% | 2.5% | 1.7% | 1.7% | 0.84% |
| Nov 2025 | 24.3% | 24.3% | 29.9% | 15.9% | 1.9% | 1.9% | 0.93% | 0.93% |
| Dec 2025 | 23.5% | 24.5% | 31.4% | 13.7% | 2% | 2% | 2% | 0.98% |
| Jan 2026 | 25.6% | 24% | 31.2% | 13.6% | 1.6% | 1.6% | 1.6% | 0.8% |
| Feb 2026 | 25.4% | 24.6% | 32% | 11.5% | 1.6% | 2.5% | 1.6% | 0.82% |
| Mar 2026 | 24.8% | 27.8% | 29.3% | 12.8% | 2.3% | 2.3% | 0.75% | 0% |
| Apr 2026 | 22.6% | 28.5% | 28.5% | 15.3% | 1.5% | 1.5% | 1.5% | 0.73% |
| May 2026 | 21.4% | 30.8% | 27.4% | 14.5% | 1.7% | 1.7% | 1.7% | 0.85% |
| Jun 2026 | 22.2% | 24.6% | 31% | 16.7% | 1.6% | 1.6% | 1.6% | 0.79% |
| Jul 2026 | 20.6% | 26.2% | 31% | 16.7% | 2.4% | 1.6% | 0.79% | 0.79% |
| Aug 2026 | 25% | 29.9% | 27.1% | 11.8% | 2.8% | 1.4% | 1.4% | 0.69% |
| Sep 2026 | 27.8% | 26.5% | 25.8% | 13.9% | 2% | 2% | 1.3% | 0.66% |
How has the Colliers and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Colliers took it in December 2025, Ray White took it in January 2026, Colliers took it in March 2026, Ray White took it in September 2026.
- Across the 12 months ending September 2026, Colliers’ share of searches among Queenstown real estate agencies in New Zealand moved from 21% to 26.5%, and its estimated monthly branded searches moved from 250 to 400.
- Across the 12 months ending September 2026, Ray White’s share of searches among Queenstown real estate agencies in New Zealand moved from 21.8% to 27.8%, and its estimated monthly branded searches moved from 260 to 420.
How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?
2 changes
In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.
In September 2026, Colliers lost share of searches among Queenstown real estate agencies in New Zealand, from 29.9% to 26.5%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Colliers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Queenstown real estate agencies
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