Brandwave

Colliers vs Harcourts Queenstown:Which is more popular?

In September 2026, Colliers had more branded searches than Harcourts Queenstown among Queenstown real estate agencies in New Zealand. Colliers had about 400 branded searches, while Harcourts Queenstown had 210. Colliers made up 26.5% of all Queenstown real estate agency searches we track, and Harcourts Queenstown accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, Harcourts Queenstown appeared in three of the four answers and Colliers in two. Harcourts Queenstown was mentioned before Colliers in every answer.

Among Queenstown real estate agencies in New Zealand in September 2026

Who do people search for more?

Colliers, about 90% more searches than Harcourts Queenstown

Colliers 400 searchesHarcourts Queenstown 210 searches

Who does AI mention more?

Harcourts Queenstown, mentioned in 3 of 4 answers, Colliers in 2

Harcourts Queenstown in 3 of 4Colliers in 2 of 4

Who does AI recommend more?

Harcourts Queenstown, named ahead of Colliers in every answer

Harcourts Queenstown first in 3Colliers never first

Follow Colliers vs Harcourts Queenstown and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Colliers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown was listed before Colliers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colliers or Harcourts Queenstown more popular in search?

This chart shows how often people search Google for Colliers and Harcourts Queenstown by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.

Colliers and Harcourts Queenstown among Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Colliers, Harcourts Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

How has the Colliers and Harcourts Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

3 changes

  1. In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.

  2. In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.

  3. In September 2026, Colliers lost share of searches among Queenstown real estate agencies in New Zealand, from 29.9% to 26.5%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Colliers’ and Harcourts Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colliers

9 branded search terms

  • colliers
  • colliers commercial
  • colliers intl
  • colliers lease
  • colliers office space
  • colliers property management
  • colliers queenstown
  • colliers realty
  • john colliers

Harcourts Queenstown

1 branded search term

  • harcourts queenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown real estate agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free