New Zealand Sotheby’s International Realty vs Realty HQ:Which is more popular by branded search in New Zealand?
In August 2026, Realty HQ had more branded searches than New Zealand Sotheby’s International Realty among cambridge real estate agencies in New Zealand. Realty HQ was estimated to have 70 branded searches compared to New Zealand Sotheby’s International Realty’s 60, and held a 7.8% Share of Search versus New Zealand Sotheby’s International Realty’s 6.7%.
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Which is more popular in search, New Zealand Sotheby’s International Realty or Realty HQ?
Compare Cambridge real estate agencies using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Realty HQ, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayleys | Ray White | LJ Hooker | Realty HQ | New Zealand Sotheby’s International Realty | Cambridge Real Estate | Property Brokers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 29.4% | 16.7% | 2.4% | 3.2% | 0% | — |
| Nov 2025 | 50.8% | 31.1% | 13.9% | 2.5% | 1.6% | 0% | — |
| Dec 2025 | 44.3% | 38.6% | 10.2% | 3.4% | 3.4% | 0% | — |
| Jan 2026 | 42.7% | 41.7% | 11.7% | 1.9% | 0.97% | 0.97% | — |
| Feb 2026 | 41.6% | 36.8% | 15.2% | 1.6% | 4.8% | 0% | — |
| Mar 2026 | 46.1% | 33.6% | 15.6% | 2.3% | 2.3% | 0% | — |
| Apr 2026 | 42.1% | 33.9% | 17.4% | 4.1% | 2.5% | 0% | — |
| May 2026 | 52.7% | 25.8% | 16.1% | 3.2% | 2.2% | 0% | — |
| Jun 2026 | 50.6% | 30.3% | 12.4% | 3.4% | 3.4% | 0% | — |
| Jul 2026 | 47.4% | 34% | 12.4% | 3.1% | 3.1% | 0% | — |
| Aug 2026 | 45.6% | 30% | 10% | 7.8% | 6.7% | 0% | — |
| Sep 2026 | — | — | — | — | — | — | — |
How has the New Zealand Sotheby’s International Realty and Realty HQ comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Realty HQ took it in November 2025, New Zealand Sotheby’s International Realty took it in February 2026, Realty HQ took it in April 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 3.2% to 6.7%, and its estimated monthly branded searches moved from 40 to 60.
- Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 2.4% to 7.8%, and its estimated monthly branded searches moved from 30 to 70.
How did search popularity change for New Zealand cambridge real estate agencies in August 2026?
2 changes
In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.
In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand Sotheby’s International Realty
13 branded search terms
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sotheby's international realty cambridge
- new zealand sothebys
- nz sotheby's
- nz sotheby's real estate
- nz sothebys
- nzsir
- nzsothebysrealty.com
- sotheby's auckland
- sotheby's wellington
- sothebys auckland
- sothebys wellington
Realty HQ
3 branded search terms
- realty hq
- realty hq cambridge
- realtyhq
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