Bayleys Queenstown vs New Zealand Sotheby’s International Realty:Which is more popular?
In September 2026, Bayleys Queenstown had more branded searches than New Zealand Sotheby’s International Realty among Queenstown real estate agencies in New Zealand. Bayleys Queenstown had about 390 branded searches, while New Zealand Sotheby’s International Realty had 30. Bayleys Queenstown made up 25.8% of all Queenstown real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 2%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, New Zealand Sotheby’s International Realty appeared in all four answers and Bayleys Queenstown in three. New Zealand Sotheby’s International Realty was mentioned before Bayleys Queenstown in two out of three answers.
Who do people search for more?
Bayleys Queenstown, about 13 searches for every 1 for New Zealand Sotheby’s International Realty
Who does AI mention more?
New Zealand Sotheby’s International Realty, mentioned in every answer we collected
Who does AI recommend more?
New Zealand Sotheby’s International Realty, named ahead of Bayleys Queenstown in 2 of 3 answers
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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. Bayleys Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. New Zealand Sotheby’s International Realty was listed before Bayleys Queenstown in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Queenstown, New Zealand for a house sale?”
Searched Google, AI Overview
“queenstown nz real estate”
Searched Google, AI Overview
“queenstown real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys Queenstown or New Zealand Sotheby’s International Realty more popular in search?
This chart shows how often people search Google for Bayleys Queenstown and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys Queenstown, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Colliers | Bayleys Queenstown | Harcourts Queenstown | New Zealand Sotheby’s International Realty | One Agency | Walker & Co Real Estate | Queenstown Lakes Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21% | 32.8% | 17.6% | 2.5% | 1.7% | 1.7% | 0.84% |
| Nov 2025 | 24.3% | 24.3% | 29.9% | 15.9% | 1.9% | 1.9% | 0.93% | 0.93% |
| Dec 2025 | 23.5% | 24.5% | 31.4% | 13.7% | 2% | 2% | 2% | 0.98% |
| Jan 2026 | 25.6% | 24% | 31.2% | 13.6% | 1.6% | 1.6% | 1.6% | 0.8% |
| Feb 2026 | 25.4% | 24.6% | 32% | 11.5% | 1.6% | 2.5% | 1.6% | 0.82% |
| Mar 2026 | 24.8% | 27.8% | 29.3% | 12.8% | 2.3% | 2.3% | 0.75% | 0% |
| Apr 2026 | 22.6% | 28.5% | 28.5% | 15.3% | 1.5% | 1.5% | 1.5% | 0.73% |
| May 2026 | 21.4% | 30.8% | 27.4% | 14.5% | 1.7% | 1.7% | 1.7% | 0.85% |
| Jun 2026 | 22.2% | 24.6% | 31% | 16.7% | 1.6% | 1.6% | 1.6% | 0.79% |
| Jul 2026 | 20.6% | 26.2% | 31% | 16.7% | 2.4% | 1.6% | 0.79% | 0.79% |
| Aug 2026 | 25% | 29.9% | 27.1% | 11.8% | 2.8% | 1.4% | 1.4% | 0.69% |
| Sep 2026 | 27.8% | 26.5% | 25.8% | 13.9% | 2% | 2% | 1.3% | 0.66% |
How has the Bayleys Queenstown and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?
3 findings
- Bayleys Queenstown was ahead of New Zealand Sotheby’s International Realty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys Queenstown’s share of searches among Queenstown real estate agencies in New Zealand moved from 32.8% to 25.8%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Queenstown real estate agencies in New Zealand moved from 2.5% to 2%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?
3 changes
In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.
In September 2026, Bayleys Queenstown lost share of searches among Queenstown real estate agencies in New Zealand, from 27.1% to 25.8%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bayleys Queenstown’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys Queenstown
1 branded search term
- bayleys queenstown
New Zealand Sotheby’s International Realty
3 branded search terms
- new zealand sotheby's
- new zealand sothebys
- nzsir
Other head-to-heads among Queenstown real estate agencies
- Ray White vs Colliers: compare popularity
- Ray White vs Bayleys Queenstown: compare popularity
- Ray White vs Harcourts Queenstown: compare popularity
- Colliers vs Bayleys Queenstown: compare popularity
- Colliers vs Harcourts Queenstown: compare popularity
- Bayleys Queenstown vs Harcourts Queenstown: compare popularity
Put your own brand in this comparison
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