Brandwave

Bayleys Queenstown vs Harcourts Queenstown:Which is more popular?

In September 2026, Bayleys Queenstown had more branded searches than Harcourts Queenstown among Queenstown real estate agencies in New Zealand. Bayleys Queenstown had about 390 branded searches, while Harcourts Queenstown had 210. Bayleys Queenstown made up 25.8% of all Queenstown real estate agency searches we track, and Harcourts Queenstown accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, Bayleys Queenstown and Harcourts Queenstown each appeared in three of the four answers. Harcourts Queenstown was mentioned before Bayleys Queenstown in every answer.

Among Queenstown real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys Queenstown, about 86% more searches than Harcourts Queenstown

Bayleys Queenstown 390 searchesHarcourts Queenstown 210 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Bayleys Queenstown in 3 of 4Harcourts Queenstown in 3 of 4

Who does AI recommend more?

Harcourts Queenstown, named ahead of Bayleys Queenstown in every answer

Harcourts Queenstown first in 3Bayleys Queenstown never first

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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bayleys Queenstown and Harcourts Queenstown were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown was listed before Bayleys Queenstown in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bayleys Queenstown or Harcourts Queenstown more popular in search?

This chart shows how often people search Google for Bayleys Queenstown and Harcourts Queenstown by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.

Bayleys Queenstown and Harcourts Queenstown among Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Bayleys Queenstown, Harcourts Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

How has the Bayleys Queenstown and Harcourts Queenstown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

3 changes

  1. In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.

  2. In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.

  3. In September 2026, Bayleys Queenstown lost share of searches among Queenstown real estate agencies in New Zealand, from 27.1% to 25.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bayleys Queenstown’s and Harcourts Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys Queenstown

1 branded search term

  • bayleys queenstown

Harcourts Queenstown

1 branded search term

  • harcourts queenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown real estate agencies

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