Brandwave

Harcourts vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, Harcourts had more branded searches than New Zealand Sotheby’s International Realty among Auckland real estate agencies in New Zealand. Harcourts had about 3,930 branded searches, while New Zealand Sotheby’s International Realty had 110. Harcourts made up 13.5% of all Auckland real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Harcourts appeared in two of the three answers and New Zealand Sotheby’s International Realty in none.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Harcourts, about 36 searches for every 1 for New Zealand Sotheby’s International Realty

Harcourts 3.9K searchesNew Zealand Sotheby’s International Realty 110 searches

Who does AI mention more?

Harcourts, mentioned in 2 of 3 answers, New Zealand Sotheby’s International Realty in 0

Harcourts in 2 of 3New Zealand Sotheby’s International Realty in 0 of 3

Who does AI recommend more?

Harcourts, the only one of the two named

Harcourts first in 2New Zealand Sotheby’s International Realty never named

Follow Harcourts vs New Zealand Sotheby’s International Realty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Harcourts or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for Harcourts and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

Harcourts and New Zealand Sotheby’s International Realty among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the Harcourts and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Harcourts’ and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

7 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free