Brandwave

Bayleys vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, Bayleys had more branded searches than New Zealand Sotheby’s International Realty among Auckland real estate agencies in New Zealand. Bayleys had about 4,920 branded searches, while New Zealand Sotheby’s International Realty had 110. Bayleys made up 16.9% of all Auckland real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Bayleys appeared in two of the three answers and New Zealand Sotheby’s International Realty in none.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 45 searches for every 1 for New Zealand Sotheby’s International Realty

Bayleys 4.9K searchesNew Zealand Sotheby’s International Realty 110 searches

Who does AI mention more?

Bayleys, mentioned in 2 of 3 answers, New Zealand Sotheby’s International Realty in 0

Bayleys in 2 of 3New Zealand Sotheby’s International Realty in 0 of 3

Who does AI recommend more?

Bayleys, the only one of the two named

Bayleys first in 2New Zealand Sotheby’s International Realty never named

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayleys was mentioned in two out of three: in two of the three ChatGPT answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bayleys or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for Bayleys and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

Bayleys and New Zealand Sotheby’s International Realty among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the Bayleys and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bayleys’ and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys

6 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

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