Harcourts vs LJ Hooker:Which is more popular?
In September 2026, Harcourts had more branded searches than LJ Hooker among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while LJ Hooker had 270. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and LJ Hooker accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Hamilton real estate agencies, Harcourts appeared in all five answers and LJ Hooker in none.
Who do people search for more?
Harcourts, about 9 searches for every 1 for LJ Hooker
Who does AI mention more?
Harcourts, mentioned in every answer we collected
Who does AI recommend more?
Harcourts, the only one of the two named
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Top Hamilton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harcourts appeared in all five answers. LJ Hooker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Hamilton real estate agencies
5 answers
Asked ChatGPT
“Which real estate agency should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hamilton, New Zealand for to sell a house?”
Searched Google, AI Overview
“hamilton real estate”
Searched Google, AI Overview
“best real estate agent hamilton”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or LJ Hooker more popular in search?
This chart shows how often people search Google for Harcourts and LJ Hooker by name. Each line represents a brand's share of searches for all six Hamilton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, LJ Hooker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lodge Real Estate | Harcourts | Lugtons | Ray White | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 23.9% | 17.8% | 16% | 13.3% | 2.4% |
| Nov 2025 | 28.8% | 22.5% | 17.8% | 15.3% | 12.2% | 3.4% |
| Dec 2025 | 30.7% | 23.2% | 13.8% | 17.9% | 10.9% | 3.5% |
| Jan 2026 | 30.2% | 26.7% | 14.3% | 16.3% | 9.3% | 3.1% |
| Feb 2026 | 27.4% | 24.4% | 17.6% | 14.7% | 13.3% | 2.6% |
| Mar 2026 | 29.5% | 23.4% | 18.6% | 15.5% | 10.9% | 2.1% |
| Apr 2026 | 31.3% | 23.4% | 16.6% | 15.1% | 11.6% | 2% |
| May 2026 | 31.4% | 22.8% | 17.4% | 14.6% | 12% | 1.8% |
| Jun 2026 | 30.2% | 23.4% | 16.2% | 14.9% | 13.1% | 2.2% |
| Jul 2026 | 29.2% | 20.2% | 17.7% | 16% | 14.6% | 2.3% |
| Aug 2026 | 30.1% | 23.6% | 14.9% | 17.7% | 11.4% | 2.3% |
| Sep 2026 | 29.6% | 24.7% | 15.4% | 15.2% | 12.3% | 2.8% |
How has the Harcourts and LJ Hooker comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of LJ Hooker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand moved from 23.9% to 24.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 290 to 270.
How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?
2 changes
In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.
LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Hamilton real estate agencies
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