Property Brokers vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Property Brokers among Cambridge real estate agencies in New Zealand. Ray White had about 190 branded searches, while Property Brokers had 140. Ray White made up 16.4% of all Cambridge real estate agency searches we track, and Property Brokers accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Property Brokers appeared in two of the three answers and Ray White in one. Property Brokers was mentioned before Ray White in two out of three answers.
Who do people search for more?
Ray White, about 36% more searches than Property Brokers
Who does AI mention more?
Property Brokers, mentioned in 2 of 3 answers, Ray White in 1
Who does AI recommend more?
Property Brokers, named ahead of Ray White in 2 of 3 answers
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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Property Brokers was mentioned in two out of three: in two of the three ChatGPT answers. Ray White was mentioned in one out of three: in one of the three ChatGPT answers. Property Brokers was listed before Ray White in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Cambridge Real Estate3 of 3Named in 3 of 3 ChatGPT answers
More-Re3 of 3Named in 3 of 3 ChatGPT answers- Property Brokers2 of 3Named in 2 of 3 ChatGPT answers
- Ray White1 of 3Named in 1 of 3 ChatGPT answers
LJ Hooker1 of 3Named in 1 of 3 ChatGPT answers
Realty HQ0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Cambridge real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Cambridge, New Zealand for to sell a house?”
Searched Google, AI Overview
“real estate agencies cambridge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property agency cambridge”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Property Brokers or Ray White more popular in search?
This chart shows how often people search Google for Property Brokers and Ray White by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Property Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bayleys | Cambridge Real Estate | Ray White | Property Brokers | LJ Hooker | More-Re | Realty HQ | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 24.1% | 14.2% | — | 11.7% | 13.6% | 1.9% | 1.9% |
| Nov 2025 | 35.3% | 21.3% | 16.7% | — | 10% | 14% | 2% | 0.67% |
| Dec 2025 | 30.1% | 23% | 20.4% | — | 8% | 14.2% | 2.7% | 1.8% |
| Jan 2026 | 25% | 27.1% | 21.5% | — | 6.9% | 18.1% | 1.4% | 0% |
| Feb 2026 | 28.2% | 25% | 19.2% | — | 9.6% | 15.4% | 1.3% | 1.3% |
| Mar 2026 | 33.5% | 20.3% | 19.6% | — | 9.5% | 15.2% | 1.9% | 0% |
| Apr 2026 | 29.9% | 20.8% | 15.6% | — | 11.7% | 18.2% | 3.2% | 0.65% |
| May 2026 | 31.7% | 26.7% | 11.7% | — | 10% | 17.5% | 2.5% | 0% |
| Jun 2026 | 33.3% | 23.4% | 17.1% | — | 9% | 13.5% | 2.7% | 0.9% |
| Jul 2026 | 30.3% | 26.2% | 17.2% | — | 7.4% | 15.6% | 2.5% | 0.82% |
| Aug 2026 | 25.7% | 27.9% | 13.6% | — | 4.3% | 21.4% | 5% | 2.1% |
| Sep 2026 | 35.3% | 22.4% | 16.4% | 12.1% | 6.9% | 4.3% | 1.7% | 0.86% |
How has the Property Brokers and Ray White comparison changed over the last 12 months?
2 findings
- Ray White was ahead of Property Brokers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray White’s share of searches among Cambridge real estate agencies in New Zealand moved from 14.2% to 16.4%, and its estimated monthly branded searches moved from 230 to 190.
How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?
1 change
In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Property Brokers
1 branded search term
- property brokers
Ray White
8 branded search terms
- ray white
- ray white agents
- ray white cambridge
- ray white rentals
- ray white whangarei
- raywhite
- raywhite rentals
- rwwhangarei
Other head-to-heads among Cambridge real estate agencies
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