Brandwave

How popular isMicrosoft Clarity?

In September 2026, people searched for Microsoft Clarity by name about 165,000 times worldwide, a 49.6% increase from the previous year. These searches made up 4.5% of all global website analytics platform searches, placing Microsoft Clarity fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about website analytics platforms, Microsoft Clarity appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Microsoft Clarity is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Google AnalyticsShare of searches 79.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SimilarwebShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. PostHogShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Microsoft ClarityShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MatomoShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top website analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Plausible2nd
  3. Matomo3rd
  4. Microsoft Clarity4th
  5. PostHog5th
  6. Similarweb6th
  7. Umami–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which website analytics platforms compete with Microsoft Clarity?

Microsoft Clarity against website analytics platforms worldwide, by month

Share of searches by month for Google Analytics, Similarweb, PostHog, Microsoft Clarity. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityMatomoUmamiPlausible
Oct 202575%14.2%4.3%4.3%1.8%0.22%0.32%
Nov 202575%14.2%4.3%4.3%1.7%0.22%0.32%
Dec 202577.1%12.1%4.4%4.4%1.5%0.28%0.27%
Jan 202673.5%13.9%5.1%5.1%1.7%0.26%0.31%
Feb 202677.2%12%3.6%5.4%1.3%0.28%0.33%
Mar 202674.8%14.2%5.2%4.3%1%0.27%0.32%
Apr 202678.2%12.1%3.6%4.4%1%0.28%0.33%
May 202681.6%8.5%3.8%4.7%0.75%0.24%0.35%
Jun 202676.4%9.7%6.5%5.3%1.4%0.27%0.39%
Jul 202677%9.6%6.4%5.3%1%0.33%0.32%
Aug 202678.5%8%6.6%5.4%1%0.28%0.27%
Sep 202679.1%8.2%6.7%4.5%1%0.28%0.22%

  1. 1.Google Analytics

    79.1%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  2. 2.Similarweb

    8.2%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.PostHog

    6.7%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Microsoft Clarity

    4.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Matomo

    1%

    Held 5th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Umami

    0.28%

    Held 6th. 10.4K estimated branded searches, +21% vs prior month. Share 0 points.

  7. 7.Plausible

    0.22%

    Held 7th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.

Compare popularity between Microsoft Clarity and its closest rivals

Every comparison with Microsoft Clarity

27 comparisons

How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 165K.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among website analytics platforms worldwide peaked at 5.4% in August 2026 and was lowest at 4.3% in March 2026.
  • Across the 12 months ending September 2026, Microsoft Clarity fell from 3rd to 4th among website analytics platforms worldwide.

How did search popularity change for website analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Analytics gained share of searches among website analytics platforms worldwide, from 78.5% to 79.1%.

  2. In September 2026, Microsoft Clarity lost share of searches among website analytics platforms worldwide, from 5.4% to 4.5%.

  3. Estimated monthly branded searches for PostHog worldwide rose 123.6% over 12 measured months, from 110K to 246K in September 2026.

  4. Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.

  5. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

  6. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Microsoft Clarity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft clarity
  • microsoft clarity heatmap

How the Brand Demand Index is measured

Who owns Microsoft Clarity?

Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

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Where does Microsoft Clarity compete?

Microsoft Clarity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms4th of 74.5%Shown above
Web analytics tools3rd of 114.6%Show ranking
Conversion rate optimisation tools2nd of 1027%Show ranking
Heatmap tools2nd of 928.1%Show ranking
Session replay tools2nd of 928.3%Show ranking
Digital experience analytics platforms1st of 861.7%Show ranking
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