Brandwave

How popular isSimilarweb?

In September 2026, people searched for Similarweb by name about 303,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 8.2% of all global website analytics platform searches, placing Similarweb second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about website analytics platforms, Similarweb appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Similarweb is the second most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Google AnalyticsShare of searches 79.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SimilarwebShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. PostHogShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Microsoft ClarityShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MatomoShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top website analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Similarweb is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Plausible2nd
  3. Matomo3rd
  4. Microsoft Clarity4th
  5. PostHog5th
  6. Similarweb6th
  7. Umami–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which website analytics platforms compete with Similarweb?

Similarweb against website analytics platforms worldwide, by month

Share of searches by month for Google Analytics, Similarweb, PostHog, Microsoft Clarity. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityMatomoUmamiPlausible
Oct 202575%14.2%4.3%4.3%1.8%0.22%0.32%
Nov 202575%14.2%4.3%4.3%1.7%0.22%0.32%
Dec 202577.1%12.1%4.4%4.4%1.5%0.28%0.27%
Jan 202673.5%13.9%5.1%5.1%1.7%0.26%0.31%
Feb 202677.2%12%3.6%5.4%1.3%0.28%0.33%
Mar 202674.8%14.2%5.2%4.3%1%0.27%0.32%
Apr 202678.2%12.1%3.6%4.4%1%0.28%0.33%
May 202681.6%8.5%3.8%4.7%0.75%0.24%0.35%
Jun 202676.4%9.7%6.5%5.3%1.4%0.27%0.39%
Jul 202677%9.6%6.4%5.3%1%0.33%0.32%
Aug 202678.5%8%6.6%5.4%1%0.28%0.27%
Sep 202679.1%8.2%6.7%4.5%1%0.28%0.22%

  1. 1.Google Analytics

    79.1%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  2. 2.Similarweb

    8.2%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.PostHog

    6.7%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Microsoft Clarity

    4.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Matomo

    1%

    Held 5th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Umami

    0.28%

    Held 6th. 10.4K estimated branded searches, +21% vs prior month. Share 0 points.

  7. 7.Plausible

    0.22%

    Held 7th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.

Compare popularity between Similarweb and its closest rivals

Every comparison with Similarweb

24 comparisons

How has branded search demand for Similarweb changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Similarweb worldwide fell from 369K to 303K.
  • Across the 12 months ending September 2026, Similarweb’s share of searches among website analytics platforms worldwide decreased from 14.2% to 8.2%.
  • Across the 12 months ending September 2026, Similarweb’s share of searches among website analytics platforms worldwide peaked at 14.2% in November 2025 and was lowest at 8% in August 2026.

How did search popularity change for website analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Analytics gained share of searches among website analytics platforms worldwide, from 78.5% to 79.1%.

  2. In September 2026, Microsoft Clarity lost share of searches among website analytics platforms worldwide, from 5.4% to 4.5%.

  3. Estimated monthly branded searches for PostHog worldwide rose 123.6% over 12 measured months, from 110K to 246K in September 2026.

  4. Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.

  5. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

  6. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Similarweb’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Similarweb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • similarweb
  • similarweb competitive intelligence
  • similarweb digital intelligence
  • similarweb traffic checker

Do you work for Similarweb? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Similarweb compete?

Similarweb is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms2nd of 78.2%Shown above
Market research platforms2nd of 1118.5%Show ranking
Web traffic intelligence platforms3rd of 522.2%Show ranking
Competitive intelligence platforms2nd of 727.9%Show ranking
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