Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 1.1 million times worldwide, a 15.4% decrease from the previous year. These searches made up 15.6% of all global cordless chainsaw brand searches, placing Husqvarna fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cordless chainsaw brands, Husqvarna appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Husqvarna is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 28.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. StihlShare of searches 17.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. MakitaShare of searches 15.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. HusqvarnaShare of searches 15.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. RyobiShare of searches 11.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

+2 more

Husqvarna website (opens in a new tab)

Follow Husqvarna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cordless chainsaw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Husqvarna is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. EGO Power+2nd
  3. Milwaukee3rd
  4. Husqvarna4th
  5. Ryobi5th
  6. DeWalt6th
  7. Makita7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EGO Power+4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stihl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cordless chainsaw brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which cordless chainsaw brands compete with Husqvarna?

Husqvarna against cordless chainsaw brands worldwide, by month

Share of searches by month for Milwaukee, Stihl, Makita, Husqvarna, Ryobi, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlMakitaHusqvarnaRyobiDeWaltEGO Power+
Oct 202530.2%15.5%18.9%16.5%9.9%9.1%—
Nov 202529.3%15.2%18.7%13.1%13%10.8%—
Dec 202532%15.7%16.9%11.8%11.8%11.8%—
Jan 202629%17.1%15.6%15.8%11.8%10.7%—
Feb 202629.8%17.1%15.7%16.3%10.1%11%—
Mar 202625.7%18.8%16.3%17.1%12.5%9.5%—
Apr 202624.9%19.4%13.3%20.4%12.9%9.1%—
May 202624.9%18.7%13.5%20.4%13.2%9.2%—
Jun 202625.8%19.4%14%17.2%14.2%9.5%—
Jul 202629.6%18.7%13.2%16.2%13.4%8.9%—
Aug 202628.2%18%15.3%15.4%12.7%10.4%—
Sep 202628.6%17.8%15.7%15.6%11.7%10.5%—

  1. 1.Milwaukee

    28.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Stihl

    17.8%

    Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.2 points.

  3. 3.Makita

    15.7%

    Moved from 4th to 3rd. 1M estimated branded searches, +1.1% vs prior month. Share +0.4 points.

  4. 4.Husqvarna

    15.6%

    Moved from 3rd to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Ryobi

    11.7%

    Held 5th. 751K estimated branded searches, -9% vs prior month. Share -1 points.

  6. 6.DeWalt

    10.5%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

70 comparisons

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among cordless chainsaw brands worldwide decreased from 16.5% to 15.6%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among cordless chainsaw brands worldwide peaked at 20.4% in May 2026 and was lowest at 11.8% in December 2025.
  • Across the 12 months ending September 2026, Husqvarna fell from 3rd to 4th among cordless chainsaw brands worldwide.

How did search popularity change for cordless chainsaw brands worldwide in September 2026?

5 changes

  1. In September 2026, Ryobi lost share of searches among cordless chainsaw brands worldwide, from 12.7% to 11.7%.

  2. Stihl’s share of searches among cordless chainsaw brands worldwide has lost ground for 3 months in a row, from 19.4% to 17.8% in September 2026.

  3. In September 2026, Makita rose from 4th to 3rd among cordless chainsaw brands worldwide.

  4. In September 2026, Husqvarna fell from 3rd to 4th among cordless chainsaw brands worldwide.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are Husqvarna’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 34 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands4th of 915.4%Show ranking
Chainsaw and outdoor power brands3rd of 915.5%Show ranking
Hedge trimmer brands3rd of 815.6%Show ranking
Cordless chainsaw brands4th of 715.6%Shown above
Grass trimmer brands3rd of 1016.9%Show ranking
Stone saw brands4th of 817.7%Show ranking
Chainsaw brands3rd of 717.8%Show ranking
Cut off saw brands3rd of 721.9%Show ranking
Earth auger brands2nd of 823.4%Show ranking
Push mower brands2nd of 724.1%Show ranking
Chainsaw bars3rd of 624.7%Show ranking
Plate compactor brands2nd of 825.2%Show ranking
Garden machinery brands2nd of 626.4%Show ranking
Lawn edger brands1st of 1026.4%Show ranking
Brush cutter brands1st of 826.9%Show ranking
Chainsaw chain brands3rd of 627.2%Show ranking
Garden tool brands1st of 1127.7%Show ranking
Riding lawn mower brands1st of 827.7%Show ranking
Chainsaw safety gear brands3rd of 628.1%Show ranking
Lawn mower blade brands2nd of 628.2%Show ranking
Backpack sprayer brands2nd of 1130.1%Show ranking
Brush blade brands3rd of 530.3%Show ranking
Lawn mower brands2nd of 831.3%Show ranking
Robot mower brands1st of 1336.7%Show ranking
Lawn tractor brands1st of 541.3%Show ranking
Edger brands2nd of 742.8%Show ranking
Walk behind mower brands1st of 544.4%Show ranking
Power broom brands2nd of 445.4%Show ranking
Snow blower brands1st of 947.5%Show ranking
Asphalt cutter brands2nd of 548.1%Show ranking
Backpack blower brands2nd of 448.1%Show ranking
Face shield brands1st of 754.4%Show ranking
Rear tine tiller brands1st of 674.5%Show ranking
Hover mower brands1st of 481.3%Show ranking
Creator with pink hair and a pink jacket

Is Husqvarna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free