Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 820,000 times worldwide, a 13.5% increase from the previous year. These searches made up 2.3% of all global backpack cooler brand searches, placing YETI seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about backpack cooler brands, YETI appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

YETI is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. Hydro FlaskShare of searches 31.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ColumbiaShare of searches 17.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RTICShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ColemanShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. YETIShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top backpack cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YETI is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. Hydro Flask2nd
  3. RTIC3rd
  4. Igloo4th
  5. Columbia–
  6. Coleman–
  7. Corkcicle–
  8. Pelican–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RTIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpack cooler brands

5 answers

  • Asked ChatGPT

    “Which backpack cooler brand should I buy?”

    1. 1YETI
    2. 2RTIC
    3. 3Hydro Flask

  • Asked ChatGPT

    “What are the best backpack cooler brands?”

    1. 1YETI
    2. 2Hydro Flask
    3. 3RTIC

  • Asked ChatGPT

    “What's the best backpack cooler brand for day trips?”

    1. 1Hydro Flask
    2. 2YETI
    3. 3RTIC
    4. 4Igloo

  • Searched Google, AI Overview

    “best backpack cooler”

    1. 1YETI
    2. 2Hydro Flask

  • Searched Google, AI Overview

    “insulated backpack cooler”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which backpack cooler brands compete with YETI?

    YETI against backpack cooler brands worldwide, by month

    Share of searches by month for Hydro Flask, Columbia, RTIC, Coleman, Igloo, Corkcicle, YETI. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHydro FlaskColumbiaRTICColemanIglooCorkcicleYETIPelicanCarhartt
    Oct 202533.7%22.4%12.3%15.1%6%8.3%1.4%0.75%0.04%
    Nov 202530%33.5%12.3%11%3.6%7.4%1.5%0.67%0.04%
    Dec 202530.7%31.8%12.6%11.2%3.7%7.5%1.8%0.56%0.06%
    Jan 202634%28.8%9.2%15.2%4.1%6.8%1.1%0.62%0.05%
    Feb 202635%23.3%11.5%15.6%5.2%7%1.4%0.79%0.07%
    Mar 202632.9%16.1%14.7%18%8.9%6.6%1.6%1.1%0.06%
    Apr 202630.2%13.5%15.1%16.5%14.2%7.4%1.8%1.2%0.06%
    May 202628%11.4%20.9%15.3%13.6%6.8%2.5%1.4%0.05%
    Jun 202626.5%10%24.2%14.5%13.1%6.5%3.6%1.6%0.06%
    Jul 202631.3%9.7%20.8%14%12.8%6.3%3.4%1.6%0.06%
    Aug 202637.5%11.6%16.7%13.7%10.2%6.1%2.8%1.3%0.06%
    Sep 202631.6%17.2%15.4%14.1%10.3%7.7%2.3%1.3%0.06%

    1. 1.Hydro Flask

      31.6%

      Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share -5.9 points.

    2. 2.Columbia

      17.2%

      Moved from 4th to 2nd. 245K estimated branded searches, +17.2% vs prior month. Share +5.5 points.

    3. 3.RTIC

      15.4%

      Moved from 2nd to 3rd. 220K estimated branded searches, -26.7% vs prior month. Share -1.3 points.

    4. 4.Coleman

      14.1%

      Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share +0.4 points.

    5. 5.Igloo

      10.3%

      Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share +0.1 points.

    6. 6.Corkcicle

      7.7%

      Held 6th. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.

    7. 7.YETI

      2.3%

      Held 7th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

    8. 8.Pelican

      1.3%

      Held 8th. 18.4K estimated branded searches, -18.7% vs prior month. Share 0 points.

    9. 9.Carhartt

      0.06%

      Held 9th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

    Compare popularity between YETI and its closest rivals

    Every comparison with YETI

    32 comparisons

    How has branded search demand for YETI changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 722K to 820K.
    • Across the 12 months ending September 2026, YETI’s share of searches among backpack cooler brands worldwide increased from 1.4% to 2.3%.
    • Across the 12 months ending September 2026, YETI’s share of searches among backpack cooler brands worldwide peaked at 3.6% in June 2026 and was lowest at 1.1% in January 2026.

    How did search popularity change for backpack cooler brands worldwide in September 2026?

    6 changes

    1. In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches.

    2. In September 2026, Corkcicle gained share of searches among backpack cooler brands worldwide, from 6.1% to 7.7%.

    3. In September 2026, Hydro Flask lost share of searches among backpack cooler brands worldwide, from 37.5% to 31.6%.

    4. In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%.

    5. YETI’s share of searches among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.6% to 2.3% in September 2026.

    6. Estimated monthly branded searches for Pelican worldwide rose 49.1% over 12 measured months, from 12.3K to 18.4K in September 2026.

    How are YETI’s branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • yeti backpack cooler
    • yeti chilly bin
    • yeti cooler
    • yeti cooler box
    • yeti daytrip
    • yeti dog bowl
    • yeti drinkware
    • yeti ice box
    • yeti lunch box
    • yeti lunch cooler
    • yeti rambler
    • yeti tumbler
    • yeti water bottle

    Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does YETI compete?

    YETI is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Insulated drinkware brands4th of 76%Show ranking
    Cool box brands2nd of 818.3%Show ranking
    Cooler box brands2nd of 918.8%Show ranking
    Backpack cooler brands7th of 92.3%Shown above
    Lunch bag brands4th of 87.8%Show ranking
    Drink bottle brands7th of 70.33%Show ranking
    Insulated tumbler brands7th of 70.33%Show ranking
    Water bottle brands7th of 70.37%Show ranking
    Metal straw brands4th of 60.5%Show ranking
    Lunch cooler brands4th of 51.6%Show ranking
    Dog bowl brands2nd of 323.3%Show ranking
    Creator with pink hair and a pink jacket

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