Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 820,000 times worldwide, a 13.5% increase from the previous year. These searches made up 18.3% of all global cool box brand searches, placing YETI second out of eight brands. When we asked both ChatGPT and Google AI Overviews about cool box brands, YETI appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

YETI is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DeWaltShare of searches 40.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YETIShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ColemanShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. IglooShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YETI is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. Coleman2nd
  3. Igloo3rd
  4. YETI4th
  5. DeWalt–
  6. Dometic–
  7. Vango–
  8. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cool box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cool box brands compete with YETI?

YETI against cool box brands worldwide, by month

Share of searches by month for DeWalt, YETI, RTIC, Coleman, Igloo, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltYETIRTICColemanIglooDometicVangoIcey-Tek
Oct 202543%15.7%12.8%15.7%6.3%5.9%0.28%0.22%
Nov 202545.5%16.6%15.2%13.6%4.5%4.2%0.2%0.23%
Dec 202544.1%19.7%14.7%13.2%4.4%3.4%0.19%0.27%
Jan 202647.3%14.1%10.4%17.3%4.7%5.4%0.46%0.3%
Feb 202648.9%14.6%10.8%14.6%4.9%5.6%0.48%0.25%
Mar 202640.8%18.3%12.2%14.9%7.4%5.7%0.6%0.21%
Apr 202638.1%17%12.8%13.9%12%5.3%0.68%0.19%
May 202632.7%21.9%16.3%12%10.6%5.6%0.72%0.25%
Jun 202630.1%24.6%18.4%11%9.9%5.2%0.66%0.19%
Jul 202626.5%26.5%17.6%11.9%10.8%5.6%0.87%0.25%
Aug 202633.8%22.6%15.1%12.4%9.2%5.8%0.91%0.26%
Sep 202640.9%18.3%13.4%12.2%8.9%5.7%0.49%0.21%

  1. 1.DeWalt

    40.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +7.1 points.

  2. 2.YETI

    18.3%

    Held 2nd. 301K estimated branded searches, -33.1% vs prior month. Share -4.3 points.

  3. 3.RTIC

    13.4%

    Held 3rd. 220K estimated branded searches, -26.7% vs prior month. Share -1.7 points.

  4. 4.Coleman

    12.2%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -0.3 points.

  6. 6.Dometic

    5.7%

    Held 6th. 94.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Vango

    0.49%

    Held 7th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.4 points.

  8. 8.Icey-Tek

    0.21%

    Held 8th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

32 comparisons

How has branded search demand for YETI changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 722K to 820K.
  • Across the 12 months ending September 2026, YETI’s share of searches among cool box brands worldwide increased from 15.7% to 18.3%.
  • Across the 12 months ending September 2026, YETI’s share of searches among cool box brands worldwide peaked at 26.5% in July 2026 and was lowest at 14.1% in January 2026.
  • Across the 12 months ending September 2026, YETI rose from 3rd to 2nd among cool box brands worldwide.

How did search popularity change for cool box brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among cool box brands worldwide, from 33.8% to 40.9%.

  2. In September 2026, YETI lost share of searches among cool box brands worldwide, from 22.6% to 18.3%.

  3. In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%.

  4. Estimated monthly branded searches for Vango worldwide rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.

  6. Estimated monthly branded searches for Coleman worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are YETI’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yeti backpack cooler
  • yeti chilly bin
  • yeti cooler
  • yeti cooler box
  • yeti daytrip
  • yeti dog bowl
  • yeti drinkware
  • yeti ice box
  • yeti lunch box
  • yeti lunch cooler
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insulated drinkware brands4th of 76%Show ranking
Cool box brands2nd of 818.3%Shown above
Cooler box brands2nd of 918.8%Show ranking
Backpack cooler brands7th of 92.3%Show ranking
Lunch bag brands4th of 87.8%Show ranking
Drink bottle brands7th of 70.33%Show ranking
Insulated tumbler brands7th of 70.33%Show ranking
Water bottle brands7th of 70.37%Show ranking
Metal straw brands4th of 60.5%Show ranking
Lunch cooler brands4th of 51.6%Show ranking
Dog bowl brands2nd of 323.3%Show ranking
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