Brandwave

How popular isRTIC?

In September 2026, people searched for RTIC by name about 220,000 times worldwide, a 9.7% increase from the previous year. These searches made up 13.4% of all global cool box brand searches, placing RTIC third out of eight brands. When we asked both ChatGPT and Google AI Overviews about cool box brands, RTIC appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

RTIC is the third most searched of 8 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 40.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. YETIShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ColemanShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. IglooShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. RTIC is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RTIC1st
  2. Coleman2nd
  3. Igloo3rd
  4. YETI4th
  5. DeWalt–
  6. Dometic–
  7. Vango–
  8. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RTIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cool box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cool box brands compete with RTIC?

RTIC against cool box brands worldwide, by month

Share of searches by month for DeWalt, YETI, RTIC, Coleman, Igloo, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltYETIRTICColemanIglooDometicVangoIcey-Tek
Oct 202543%15.7%12.8%15.7%6.3%5.9%0.28%0.22%
Nov 202545.5%16.6%15.2%13.6%4.5%4.2%0.2%0.23%
Dec 202544.1%19.7%14.7%13.2%4.4%3.4%0.19%0.27%
Jan 202647.3%14.1%10.4%17.3%4.7%5.4%0.46%0.3%
Feb 202648.9%14.6%10.8%14.6%4.9%5.6%0.48%0.25%
Mar 202640.8%18.3%12.2%14.9%7.4%5.7%0.6%0.21%
Apr 202638.1%17%12.8%13.9%12%5.3%0.68%0.19%
May 202632.7%21.9%16.3%12%10.6%5.6%0.72%0.25%
Jun 202630.1%24.6%18.4%11%9.9%5.2%0.66%0.19%
Jul 202626.5%26.5%17.6%11.9%10.8%5.6%0.87%0.25%
Aug 202633.8%22.6%15.1%12.4%9.2%5.8%0.91%0.26%
Sep 202640.9%18.3%13.4%12.2%8.9%5.7%0.49%0.21%

  1. 1.DeWalt

    40.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +7.1 points.

  2. 2.YETI

    18.3%

    Held 2nd. 301K estimated branded searches, -33.1% vs prior month. Share -4.3 points.

  3. 3.RTIC

    13.4%

    Held 3rd. 220K estimated branded searches, -26.7% vs prior month. Share -1.7 points.

  4. 4.Coleman

    12.2%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -0.3 points.

  6. 6.Dometic

    5.7%

    Held 6th. 94.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Vango

    0.49%

    Held 7th. 8.1K estimated branded searches, -55.2% vs prior month. Share -0.4 points.

  8. 8.Icey-Tek

    0.21%

    Held 8th. 3.5K estimated branded searches, -32.6% vs prior month. Share 0 points.

Compare popularity between RTIC and its closest rivals

Every comparison with RTIC

14 comparisons

How has branded search demand for RTIC changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RTIC worldwide rose from 201K to 220K.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide increased from 12.8% to 13.4%.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide peaked at 18.4% in June 2026 and was lowest at 10.4% in January 2026.
  • Across the 12 months ending September 2026, RTIC rose from 4th to 3rd among cool box brands worldwide.

How did search popularity change for cool box brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among cool box brands worldwide, from 33.8% to 40.9%.

  2. In September 2026, YETI lost share of searches among cool box brands worldwide, from 22.6% to 18.3%.

  3. In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%.

  4. Estimated monthly branded searches for Vango worldwide rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.

  6. Estimated monthly branded searches for Coleman worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are RTIC’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RTIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rtic
  • rtic cooler

Do you work for RTIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RTIC compete?

RTIC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cool box brands3rd of 813.4%Shown above
Cooler box brands3rd of 913.7%Show ranking
Backpack cooler brands3rd of 915.4%Show ranking
Creator with pink hair and a pink jacket

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