Carhartt vs RTIC:Which is searched more?
In September 2026, RTIC had more branded searches than Carhartt among backpack cooler brands worldwide. RTIC had about 220,000 branded searches, while Carhartt had 880. RTIC made up 15.4% of all backpack cooler brand searches we track, and Carhartt accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is Carhartt or RTIC more popular in search?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for RTIC, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | Columbia | RTIC | Coleman | Igloo | Corkcicle | YETI | Pelican | Carhartt |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 22.4% | 12.3% | 15.1% | 6% | 8.3% | 1.4% | 0.75% | 0.04% |
| Nov 2025 | 30% | 33.5% | 12.3% | 11% | 3.6% | 7.4% | 1.5% | 0.67% | 0.04% |
| Dec 2025 | 30.7% | 31.8% | 12.6% | 11.2% | 3.7% | 7.5% | 1.8% | 0.56% | 0.06% |
| Jan 2026 | 34% | 28.8% | 9.2% | 15.2% | 4.1% | 6.8% | 1.1% | 0.62% | 0.05% |
| Feb 2026 | 35% | 23.3% | 11.5% | 15.6% | 5.2% | 7% | 1.4% | 0.79% | 0.07% |
| Mar 2026 | 32.9% | 16.1% | 14.7% | 18% | 8.9% | 6.6% | 1.6% | 1.1% | 0.06% |
| Apr 2026 | 30.2% | 13.5% | 15.1% | 16.5% | 14.2% | 7.4% | 1.8% | 1.2% | 0.06% |
| May 2026 | 28% | 11.4% | 20.9% | 15.3% | 13.6% | 6.8% | 2.5% | 1.4% | 0.05% |
| Jun 2026 | 26.5% | 10% | 24.2% | 14.5% | 13.1% | 6.5% | 3.6% | 1.6% | 0.06% |
| Jul 2026 | 31.3% | 9.7% | 20.8% | 14% | 12.8% | 6.3% | 3.4% | 1.6% | 0.06% |
| Aug 2026 | 37.5% | 11.6% | 16.7% | 13.7% | 10.2% | 6.1% | 2.8% | 1.3% | 0.06% |
| Sep 2026 | 31.6% | 17.2% | 15.4% | 14.1% | 10.3% | 7.7% | 2.3% | 1.3% | 0.06% |
How has the Carhartt and RTIC comparison changed over the last 12 months?
3 findings
- RTIC was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among backpack cooler brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide moved from 12.3% to 15.4%, and its estimated monthly branded searches moved from 201K to 220K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
3 changes
In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches.
In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%.
Estimated monthly branded searches for Carhartt worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carhartt’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among backpack cooler brands
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