How popular isLG in search?
In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 17.6% estimated Share of Search among fridge services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Whirlpool43.6%
Haier19.7%
LG17.6%
Samsung14.5%
Westinghouse4.5%
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Which fridge services compete with LG?
Share of Search by month for Whirlpool, Haier, LG, Samsung, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Whirlpool | Haier | LG | Samsung | Westinghouse |
|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 19.7% | 17.5% | 15.2% | 4.5% |
| Nov 2025 | 44.2% | 19.9% | 15.8% | 15.3% | 4.8% |
| Dec 2025 | 40.7% | 24.3% | 16.2% | 14.6% | 4.1% |
| Jan 2026 | 44.3% | 20.2% | 18% | 13.7% | 3.8% |
| Feb 2026 | 41.3% | 19% | 20.4% | 15% | 4.4% |
| Mar 2026 | 39.2% | 20.5% | 22.5% | 13.8% | 4% |
| Apr 2026 | 44.2% | 23.7% | 15.5% | 12.6% | 4% |
| May 2026 | 43.6% | 24% | 15.6% | 12.8% | 4% |
| Jun 2026 | 43.6% | 24% | 15.6% | 12.8% | 4% |
| Jul 2026 | 45.5% | 20.7% | 15.9% | 13.9% | 4.1% |
| Aug 2026 | 41.3% | 18.4% | 19.8% | 16.3% | 4.2% |
| Sep 2026 | 43.6% | 19.7% | 17.6% | 14.5% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 1.1M | -1.3% | +2.3 points | |
| 2, moved from 3rd to 2nd | 19.7% | 478K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.6% | 427K | -16.8% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 352K | -16.6% | -1.8 points | |
| 5, held 5th | 4.5% | 110K | 0% | +0.3 points |
43.6%
Held 1st. 1.1M estimated branded searches, -1.3% vs prior month. Share +2.3 points.
2.
19.7%
Moved from 3rd to 2nd. 478K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
LG17.6%
Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -2.2 points.
4.
Samsung14.5%
Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.8 points.
4.5%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between LG and its closest rivals
Every comparison with LG
77 comparisons
- ASUS vs LG
- Dell vs LG
- Dyson vs LG
- Lenovo vs LG
- LG vs Midea
- LG vs Rainbow
- LG vs Shark
- LG vs Smeg
- LG vs The Warehouse
- LG vs Whirlpool
- Anker vs LG
- Barco vs LG
- Beko vs LG
- Bose vs LG
- Breville vs LG
- Coca-Cola vs LG
- Daikin vs LG
- Electrolux vs LG
- Epson vs LG
- Haier vs LG
- Hisense vs LG
- IKEA vs LG
- JBL vs LG
- KitchenAid vs LG
- LG vs Lowe's
- LG vs Marshall
- LG vs MINI
- LG vs Mitsubishi
- LG vs MSI
- LG vs NEC
- LG vs Panasonic
- LG vs Philips
- LG vs Sharp
- LG vs Sonos
- LG vs Sony
- LG vs TCL
- LG vs Tefal
- LG vs Yamaha
- BISSELL vs LG
- LG vs Ryobi
- Innova vs LG
- LG vs Microsoft Surface
- LG vs Samsung
- Hoover vs LG
- Garland vs LG
- HP vs LG
- Coway vs LG
- LG vs Liebherr
- BenQ vs LG
- Black and Decker vs LG
- Bosch vs LG
- Combi vs LG
- Brass Monkey vs LG
- DVS vs LG
- Dometic vs LG
- LG vs Miele
- Goodman vs LG
- LG vs Mitsubishi Electric
- LG vs Westinghouse
- LG vs Ultimate Ears
- Amana vs LG
- Denon vs LG
- LG vs MAC
- Conair vs LG
- Fisher & Paykel vs LG
- GE Profile vs LG
- LG vs Ro
- Clearly Filtered vs LG
- LG vs SKOPE
- AstroAI vs LG
- Husky vs LG
- LG vs Thor
- Alpicool vs LG
- Beam vs LG
- Kent vs LG
- Fujitsu vs LG
- Imperial vs LG
How has branded search demand for LG changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge services worldwide peaked at 22.5% in March 2026 and was lowest at 15.5% in April 2026.
How did search popularity change for fridge services worldwide in September 2026?
5 changes
In September 2026, Haier overtook LG to rank 2nd among fridge services worldwide, with 19.7% estimated Share of Search.
In September 2026, Whirlpool gained estimated Share of Search among fridge services worldwide, from 41.3% to 43.6%.
In September 2026, LG lost estimated Share of Search among fridge services worldwide, from 19.8% to 17.6%.
In September 2026, Samsung lost estimated Share of Search among fridge services worldwide, from 16.3% to 14.5%.
Westinghouse’s estimated Share of Search among fridge services worldwide has gained ground for 3 months in a row, from 4% to 4.5% in September 2026.
Where does LG compete?
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
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