Brandwave

How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 7.3% estimated Share of Search among fridge brands worldwide and is ranked 6th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux29.9%
  2. Smeg20.4%
  3. Hisense13.4%
  4. Beko9%
  5. LG7.7%
  6. Haier7.3%
  7. Samsung3%
  8. Brass Monkey2.9%
  9. Dometic2.3%
  10. Westinghouse2.2%
  11. +5 more
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Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands6th of 157.3%Shown below
Washing machine brands6th of 127.6%Show ranking
Home appliance brands5th of 108.9%Show ranking
Freestanding oven brands4th of 810.9%Show ranking
Laundry appliance brands2nd of 519.3%Show ranking
Fridge freezer brands4th of 617.2%Show ranking
Upright freezer brands4th of 519.6%Show ranking
Chest freezer brands3rd of 324.7%Show ranking
Mini fridge brands2nd of 528.4%Show ranking
Dishwasher brands2nd of 628.6%Show ranking
Deep freezer brands2nd of 430.9%Show ranking
Bar fridge brands2nd of 434.4%Show ranking
Refrigerator double door brands2nd of 540.2%Show ranking
Wine fridges1st of 659.8%Show ranking
Beverage cooler brands1st of 570.9%Show ranking

Which fridge brands compete with Haier?

Haier against fridge brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Samsung, Brass Monkey, Dometic, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHisenseBekoLGHaierSamsungBrass MonkeyDometicWestinghouseBoschFisher & PaykelSKOPEAlpicoolMiele
Oct 202527.4%19.1%15%10%8.6%8.2%2.7%2.7%2.1%2.5%0.6%0.6%0.4%0.05%0.02%
Nov 202534.4%18.7%15.4%8.4%6.1%6.9%2.8%2.3%1.5%2.1%0.51%0.51%0.34%0.04%0.02%
Dec 202526.8%21.5%14.7%9.8%7%9.8%2.7%2.7%1.5%2%0.59%0.48%0.32%0.04%0.02%
Jan 202626.7%21.8%14.6%9.8%8.4%8%2.7%2.7%1.8%2%0.59%0.59%0.39%0.05%0.02%
Feb 202625.6%21.1%14.1%9.4%9.9%7.7%3.7%2.5%2%2.3%0.57%0.57%0.47%0.06%0.02%
Mar 202628.3%19%12.7%8.5%10.8%8.5%3.3%2.7%2.2%2.1%0.76%0.62%0.42%0.07%0.02%
Apr 202629.8%17%13.4%8.9%7.7%10.9%3%2.8%2.3%2.2%0.8%0.54%0.44%0.09%0.02%
May 202628.8%16.4%15.8%8.6%7.5%10.6%2.9%2.7%2.7%2.1%0.78%0.52%0.43%0.1%0.02%
Jun 202627.8%13.6%18.5%10.2%7.2%10.2%2.8%3.2%2.6%2%0.75%0.5%0.41%0.12%0.02%
Jul 202624.3%17.6%16.4%11%7.8%9%3.5%3.4%3%2.2%0.81%0.54%0.44%0.16%0.02%
Aug 202629.8%17.9%13.4%8.9%9.4%7.3%3.5%2.8%2.8%2.2%0.81%0.54%0.44%0.13%0.02%
Sep 202629.9%20.4%13.4%9%7.7%7.3%3%2.9%2.3%2.2%0.81%0.54%0.36%0.07%0.02%

  1. 1.Electrolux

    29.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    20.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Hisense

    13.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    9%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.7%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Haier

    7.3%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Samsung

    3%

    Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  8. 8.Brass Monkey

    2.9%

    Held 8th. 145K estimated branded searches, +1.3% vs prior month. Share 0 points.

  9. 9.Dometic

    2.3%

    Held 9th. 116K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.Westinghouse

    2.2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    0.81%

    Held 11th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.54%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.SKOPE

    0.36%

    Held 13th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Alpicool

    0.07%

    Held 14th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

  15. 15.Miele

    0.02%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

Every comparison with Haier

How has branded search demand for Haier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide decreased from 8.2% to 7.3%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge brands worldwide peaked at 10.9% in April 2026 and was lowest at 6.9% in November 2025.

How did search popularity change for fridge brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among fridge brands worldwide, from 17.9% to 20.4%.

  2. In September 2026, LG lost estimated Share of Search among fridge brands worldwide, from 9.4% to 7.7%.

  3. In September 2026, Dometic lost estimated Share of Search among fridge brands worldwide, from 2.8% to 2.3%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. Estimated monthly branded searches for Alpicool worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • haier
  • haier washer

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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