Brandwave

How popular isCetaphil in search?

In September 2026, there were an estimated 2M branded searches for Cetaphil worldwide which held steady over the last 12 months. Cetaphil holds 58.4% estimated Share of Search among cleansing cloths brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil58.4%
  2. Elemis26.3%
  3. Olay15.3%
Cetaphil website (opens in a new tab)

Follow Cetaphil and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cleansing cloths brands compete with Cetaphil?

Cetaphil against cleansing cloths brands worldwide, by month

Share of Search by month for Cetaphil, Elemis, Olay. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilElemisOlay
Oct 202564%19.3%16.7%
Nov 202556.9%31.4%11.7%
Dec 202561.4%22.6%16%
Jan 202660.1%27.1%12.9%
Feb 202670.6%14.2%15.2%
Mar 202668.4%16.9%14.7%
Apr 202663.5%23.4%13%
May 202663.2%23.3%13.6%
Jun 202670.6%14.2%15.2%
Jul 202656.3%31%12.7%
Aug 202661.4%22.6%16%
Sep 202658.4%26.3%15.3%

  1. 1.Cetaphil

    58.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Elemis

    26.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  3. 3.Olay

    15.3%

    Held 3rd. 262K estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare search popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil worldwide held steady, from 2.1M to 2M.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide decreased from 64% to 58.4%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide peaked at 70.6% in February 2026 and was lowest at 56.3% in July 2026.

How did search popularity change for cleansing cloths brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.

  2. In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%.

  3. In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%.

Where does Cetaphil compete?

Cetaphil is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands4th of 208.8%Show ranking
Face cleanser brands4th of 149.3%Show ranking
Cleansers3rd of 614.9%Show ranking
Moisturiser brands4th of 515.7%Show ranking
Eye makeup remover brands2nd of 716%Show ranking
Everyday skincare brands1st of 534.7%Show ranking
Face wash brands3rd of 517.1%Show ranking
Pharmacy skincare brands3rd of 519.1%Show ranking
Moisturizer brands2nd of 820.3%Show ranking
Sensitive skin brands3rd of 520.8%Show ranking
Body wash brands2nd of 523.8%Show ranking
Body lotion3rd of 623.9%Show ranking
Tinted sunscreen brands2nd of 824%Show ranking
Night cream brands2nd of 330.1%Show ranking
Antibacterial soap brands2nd of 335%Show ranking
Face moisturizer brands2nd of 335.3%Show ranking
Baby shampoo1st of 656.6%Show ranking
Cleansing cloths brands1st of 358.4%Shown above

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cetaphil your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free