How popular isOlay in search?
In September 2026, there were an estimated 262K branded searches for Olay worldwide which held steady over the last 12 months. Olay holds 15.3% estimated Share of Search among cleansing cloths brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cleansing cloths brands compete with Olay?
Share of Search by month for Cetaphil, Elemis, Olay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Elemis | Olay |
|---|---|---|---|
| Oct 2025 | 64% | 19.3% | 16.7% |
| Nov 2025 | 56.9% | 31.4% | 11.7% |
| Dec 2025 | 61.4% | 22.6% | 16% |
| Jan 2026 | 60.1% | 27.1% | 12.9% |
| Feb 2026 | 70.6% | 14.2% | 15.2% |
| Mar 2026 | 68.4% | 16.9% | 14.7% |
| Apr 2026 | 63.5% | 23.4% | 13% |
| May 2026 | 63.2% | 23.3% | 13.6% |
| Jun 2026 | 70.6% | 14.2% | 15.2% |
| Jul 2026 | 56.3% | 31% | 12.7% |
| Aug 2026 | 61.4% | 22.6% | 16% |
| Sep 2026 | 58.4% | 26.3% | 15.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1M | 0% | -2.9 points | |
| 2, held 2nd | 26.3% | 450K | +22.3% | +3.7 points | |
| 3, held 3rd | 15.3% | 262K | 0% | -0.8 points |
Compare search popularity between Olay and its closest rivals
Every comparison with Olay
5 comparisons
How has branded search demand for Olay changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Olay worldwide held steady at 262K.
- Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide decreased from 16.7% to 15.3%.
- Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide peaked at 16.7% in October 2025 and was lowest at 11.7% in November 2025.
How did search popularity change for cleansing cloths brands worldwide in September 2026?
3 changes
In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.
In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%.
In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%.
Where does Olay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body wash brands | 5th of 5 | 6.2% | Show ranking |
| Cleansing cloths brands | 3rd of 3 | 15.3% | Shown above |
How is Olay measured?
Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- olay
- olay body wash
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Is Olay your brand?
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