Cleansing cloths brands:Which are searched most?
In September 2026, Cetaphil was the most searched among cleansing cloths brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the cleansing cloths brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Elemis, Olay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Elemis | Olay |
|---|---|---|---|
| Oct 2025 | 64% | 19.3% | 16.7% |
| Nov 2025 | 56.9% | 31.4% | 11.7% |
| Dec 2025 | 61.4% | 22.6% | 16% |
| Jan 2026 | 60.1% | 27.1% | 12.9% |
| Feb 2026 | 70.6% | 14.2% | 15.2% |
| Mar 2026 | 68.4% | 16.9% | 14.7% |
| Apr 2026 | 63.5% | 23.4% | 13% |
| May 2026 | 63.2% | 23.3% | 13.6% |
| Jun 2026 | 70.6% | 14.2% | 15.2% |
| Jul 2026 | 56.3% | 31% | 12.7% |
| Aug 2026 | 61.4% | 22.6% | 16% |
| Sep 2026 | 58.4% | 26.3% | 15.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1M | 0% | -2.9 points | |
| 2, held 2nd | 26.3% | 450K | +22.3% | +3.7 points | |
| 3, held 3rd | 15.3% | 262K | 0% | -0.8 points |
Compare search popularity between leading brands
Which brand is most popular in search among cleansing cloths brands worldwide?
3 brands
In September 2026, Cetaphil was the most searched among cleansing cloths brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. Elemis is in 2nd place, 32.1 percentage points behind at 26.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Cetaphil | 64% → 58.4% | 70.6%Feb 2026 | 56.3%Jul 2026 | 1st |
 Elemis | 19.3% → 26.3% | 31.4%Nov 2025 | 14.2%Feb 2026 | 2nd |
 Olay | 16.7% → 15.3% | 16.7%Oct 2025 | 11.7%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide decreased from 64% to 58.4%.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide increased from 19.3% to 26.3%.
- Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide decreased from 16.7% to 15.3%.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among cleansing cloths brands worldwide peaked at 70.6% in February 2026 and was lowest at 56.3% in July 2026.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide peaked at 31.4% in November 2025 and was lowest at 14.2% in February 2026.
- Across the 12 months ending September 2026, Olay’s estimated Share of Search among cleansing cloths brands worldwide peaked at 16.7% in October 2025 and was lowest at 11.7% in November 2025.
How did search popularity change for cleansing cloths brands worldwide in September 2026?
3 changes
In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.
In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%.
In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%.
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