How popular isElemis in search?
In September 2026, there were an estimated 450K branded searches for Elemis worldwide which is up 49.5% over the last 12 months. Elemis holds 26.3% estimated Share of Search among cleansing cloths brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Elemis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cleansing cloths brands compete with Elemis?
Share of Search by month for Cetaphil, Elemis, Olay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Elemis | Olay |
|---|---|---|---|
| Oct 2025 | 64% | 19.3% | 16.7% |
| Nov 2025 | 56.9% | 31.4% | 11.7% |
| Dec 2025 | 61.4% | 22.6% | 16% |
| Jan 2026 | 60.1% | 27.1% | 12.9% |
| Feb 2026 | 70.6% | 14.2% | 15.2% |
| Mar 2026 | 68.4% | 16.9% | 14.7% |
| Apr 2026 | 63.5% | 23.4% | 13% |
| May 2026 | 63.2% | 23.3% | 13.6% |
| Jun 2026 | 70.6% | 14.2% | 15.2% |
| Jul 2026 | 56.3% | 31% | 12.7% |
| Aug 2026 | 61.4% | 22.6% | 16% |
| Sep 2026 | 58.4% | 26.3% | 15.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1M | 0% | -2.9 points | |
| 2, held 2nd | 26.3% | 450K | +22.3% | +3.7 points | |
| 3, held 3rd | 15.3% | 262K | 0% | -0.8 points |
Compare search popularity between Elemis and its closest rivals
How has branded search demand for Elemis changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elemis worldwide rose from 301K to 450K.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide increased from 19.3% to 26.3%.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among cleansing cloths brands worldwide peaked at 31.4% in November 2025 and was lowest at 14.2% in February 2026.
How did search popularity change for cleansing cloths brands worldwide in September 2026?
3 changes
In September 2026, Elemis gained estimated Share of Search among cleansing cloths brands worldwide, from 22.6% to 26.3%.
In September 2026, Cetaphil lost estimated Share of Search among cleansing cloths brands worldwide, from 61.4% to 58.4%.
In September 2026, Olay lost estimated Share of Search among cleansing cloths brands worldwide, from 16% to 15.3%.
Where does Elemis compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body oil brands | 2nd of 4 | 22.4% | Show ranking |
| Cleansing cloths brands | 2nd of 3 | 26.3% | Shown above |
| Cleansing balm brands | 2nd of 3 | 34.9% | Show ranking |
| Body brush brands | 2nd of 6 | 38.6% | Show ranking |
How is Elemis measured?
Brandwave collects information about searches that people make online using Elemis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- elemis
Do you work for Elemis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Elemis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.