Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 12 months. Caterpillar holds 0.04% estimated Share of Search among mud Flaps brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ford65.7%
  2. GMC24.1%
  3. Gator4.8%
  4. Cummins4%
  5. Bulletproof0.8%
  6. Husky Liners0.36%
  7. Husky0.19%
  8. Caterpillar0.04%
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Which mud Flaps brands compete with Caterpillar?

Caterpillar against mud Flaps brands worldwide, by month

Share of Search by month for Ford, GMC, Gator, Cummins, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthFordGMCGatorCumminsBulletproofHusky LinersHuskyCaterpillar
Oct 202569.9%21%4.2%3.4%0.85%0.38%0.25%0.04%
Nov 202569.8%20.9%4.2%3.4%0.84%0.46%0.31%0.04%
Dec 202571.4%21.4%1.9%3.5%0.86%0.58%0.32%0.03%
Jan 202671.2%21.4%1.9%3.5%1.3%0.47%0.26%0.03%
Feb 202667.3%24.7%2.2%4%1%0.45%0.24%0.04%
Mar 202671.2%21.4%2.3%3.5%0.86%0.47%0.26%0.04%
Apr 202667.2%24.7%2.2%4%0.99%0.54%0.24%0.04%
May 202667.3%24.7%2.2%4%1%0.45%0.24%0.04%
Jun 202670.6%21%2.3%4.2%1%0.47%0.26%0.04%
Jul 202670.8%21.1%2.3%4.3%0.86%0.38%0.26%0.04%
Aug 202667.5%24.8%2.2%4.1%0.82%0.37%0.24%0.04%
Sep 202665.7%24.1%4.8%4%0.8%0.36%0.19%0.04%

  1. 1.Ford

    65.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.GMC

    24.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Gator

    4.8%

    Moved from 4th to 3rd. 301K estimated branded searches, +123% vs prior month. Share +2.6 points.

  4. 4.Cummins

    4%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bulletproof

    0.8%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Husky Liners

    0.36%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Husky

    0.19%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Caterpillar

    0.04%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among mud Flaps brands worldwide held steady at 0.04%.

How did search popularity change for mud Flaps brands worldwide in September 2026?

  1. In September 2026, Gator overtook Cummins to rank 3rd among mud Flaps brands worldwide, with 4.8% estimated Share of Search.

  2. In September 2026, Ford lost estimated Share of Search among mud Flaps brands worldwide, from 67.5% to 65.7%.

  3. In September 2026, GMC lost estimated Share of Search among mud Flaps brands worldwide, from 24.8% to 24.1%.

  4. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Husky Liners worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots Men brands5th of 5<0.01%Show ranking
Coolant Flush brands8th of 80.01%Show ranking
Torque Multiplier brands5th of 60.02%Show ranking
Work pants brands7th of 80.02%Show ranking
Cherry Picker brands3rd of 40.02%Show ranking
Jumper Cables brands6th of 60.02%Show ranking
Digger brands6th of 60.03%Show ranking
Wheel Loader brands7th of 80.03%Show ranking
Mud Flaps brands8th of 80.04%Shown above
Steel toe boot brands7th of 70.04%Show ranking
Hydraulic Pump brands7th of 70.06%Show ranking
Workwear brands4th of 60.08%Show ranking
Pile Driver brands6th of 70.08%Show ranking
Safety boots6th of 60.08%Show ranking
Forestry Mulcher brands5th of 60.09%Show ranking
Skid steer brands6th of 60.11%Show ranking
Work boot brands5th of 50.12%Show ranking
Work Shorts brands6th of 70.16%Show ranking
Forklift Battery brands6th of 70.17%Show ranking
Mini excavators5th of 60.61%Show ranking
Mining Truck brands3rd of 30.67%Show ranking
Excavator brands8th of 100.74%Show ranking
Fidget Toy brands2nd of 31.2%Show ranking
Hi vis workwear4th of 62.5%Show ranking
Telehandlers6th of 63.5%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

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How the Brand Demand Index is measured

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