Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 93.7K branded searches for Caterpillar worldwide which is down 25.2% over the last 12 months. Caterpillar holds 0.08% estimated Share of Search among steel toe boot brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland42.1%
  2. Dr. Martens34.4%
  3. Ariat12.7%
  4. Red Wing10.3%
  5. KEEN0.28%
  6. Carhartt0.08%
  7. Caterpillar0.08%
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Where does Caterpillar compete?

Caterpillar is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands7th of 70.08%Shown below
Safety boots6th of 60.33%Show ranking
Work boot brands5th of 50.72%Show ranking
Skid steer brands4th of 61%Show ranking
Forestry mulcher brands4th of 40.02%Show ranking
Mini excavators3rd of 61.7%Show ranking
Mining truck brands3rd of 30.67%Show ranking
Excavator brands4th of 107.8%Show ranking
Digger brands5th of 50.74%Show ranking
Forklift battery brands5th of 60.04%Show ranking
Workwear brands4th of 55.6%Show ranking
Telehandlers6th of 64.2%Show ranking
Wheel loader brands6th of 84.4%Show ranking
Work pants brands3rd of 410.5%Show ranking
Work shorts brands3rd of 43.4%Show ranking

Which steel toe boot brands compete with Caterpillar?

Caterpillar against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingKEENCarharttCaterpillar
Oct 202543%28.8%8.6%19.3%0.19%0.07%0.07%
Nov 202548.7%26.7%9.7%14.6%0.14%0.05%0.05%
Dec 202543.7%29.3%10.7%16%0.16%0.09%0.05%
Jan 202641.2%27.5%8.3%22.5%0.18%0.07%0.22%
Feb 202643.6%29.2%10.7%16%0.29%0.09%0.16%
Mar 202629.2%23.9%10.7%35.7%0.24%0.07%0.07%
Apr 202638.6%25.7%14.2%21.1%0.31%0.08%0.08%
May 202643.6%29.1%16%10.7%0.35%0.09%0.16%
Jun 202641.1%27.4%18.5%12.3%0.41%0.1%0.15%
Jul 202644.9%30%13.5%11%0.36%0.09%0.11%
Aug 202645.8%30.7%13.8%9.2%0.3%0.09%0.11%
Sep 202642.1%34.4%12.7%10.3%0.28%0.08%0.08%

  1. 1.Timberland

    42.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Dr. Martens

    34.4%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.

  3. 3.Ariat

    12.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Red Wing

    10.3%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.KEEN

    0.28%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carhartt

    0.08%

    Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.08%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 125K to 93.7K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among steel toe boot brands worldwide held steady, from 0.07% to 0.08%.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.

  2. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 9.2% to 10.3%.

  3. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 45.8% to 42.1%.

  4. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.

  5. In September 2026, Carhartt rose from 7th to 6th among steel toe boot brands worldwide.

  6. In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands worldwide.

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

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How the Brand Demand Index is measured

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