Brandwave

How popular isBulletproof in search?

In September 2026, there were an estimated 49.5K branded searches for Bulletproof worldwide which is down 18.2% over the last 12 months. Bulletproof holds 24.3% estimated Share of Search among collagen supplements worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vital Proteins29.7%
  2. Nature's Bounty24.6%
  3. Bulletproof24.3%
  4. Ancient Nutrition18.9%
  5. Dose & Co2.1%
  6. Further Food0.43%
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Which collagen supplements compete with Bulletproof?

Bulletproof against collagen supplements worldwide, by month

Share of Search by month for Vital Proteins, Nature's Bounty, Bulletproof, Ancient Nutrition, Dose & Co. The figures are in the table below the chart.

View monthly share of search table
MonthVital ProteinsNature's BountyBulletproofAncient NutritionDose & CoFurther Food
Oct 202528.3%28.5%23.1%18%1.6%0.61%
Nov 202529.7%24.5%24.3%18.9%2%0.64%
Dec 202526.9%27%26.9%17.1%1.5%0.58%
Jan 202624.4%24.6%29.9%19%1.6%0.53%
Feb 202629.8%24.6%24.4%19%1.6%0.52%
Mar 202632.9%22.2%22%20.9%1.5%0.58%
Apr 202634.2%23.1%22.9%17.8%1.5%0.49%
May 202630.8%25.4%25.2%16.5%1.7%0.54%
Jun 202632.2%21.8%26.3%17.3%1.8%0.57%
Jul 202629.6%24.6%24.2%19.4%1.7%0.49%
Aug 202629.5%24.5%24.1%19.4%2%0.49%
Sep 202629.7%24.6%24.3%18.9%2.1%0.43%

  1. 1.Vital Proteins

    29.7%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Nature's Bounty

    24.6%

    Held 2nd. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Bulletproof

    24.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ancient Nutrition

    18.9%

    Held 4th. 38.5K estimated branded searches, -3% vs prior month. Share -0.5 points.

  5. 5.Dose & Co

    2.1%

    Held 5th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Further Food

    0.43%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

Compare search popularity between Bulletproof and its closest rivals

Every comparison with Bulletproof

How has branded search demand for Bulletproof changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulletproof worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide increased from 23.1% to 24.3%.
  • Across the 12 months ending September 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide peaked at 29.9% in January 2026 and was lowest at 22% in March 2026.

How did search popularity change for collagen supplements worldwide in September 2026?

  1. Estimated monthly branded searches for Further Food worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  2. Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.

  3. Estimated monthly branded searches for Ancient Nutrition worldwide fell 18.3% over 12 measured months, from 47.1K to 38.5K in September 2026.

  4. Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  5. Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Bulletproof measured?

Brandwave collects information about searches that people make online using Bulletproof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bulletproof coffee

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How the Brand Demand Index is measured

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