Collagen supplements:Which brands are most popular in search?
In August 2026, Vital Proteins was the most searched among collagen supplements worldwide, with an estimated 60.5K branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Vital Proteins35.4%- Bulletproof29%
- Nature's Bounty29%
Ancient Nutrition3.9%- Dose & Co2.1%
- Further Food0.59%
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Share of SearchLeaderboard
Compare the collagen supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vital Proteins, Bulletproof, Nature's Bounty, Ancient Nutrition, Dose & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Bulletproof | Nature's Bounty | Ancient Nutrition | Dose & Co | Further Food |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.5% | 33.6% | 3% | 1.6% | 0.73% |
| Nov 2025 | 35.6% | 29.1% | 29.1% | 3.2% | 2.1% | 0.77% |
| Dec 2025 | 31.7% | 31.7% | 31.7% | 2.8% | 1.5% | 0.68% |
| Jan 2026 | 29.3% | 35.8% | 29.3% | 3.2% | 1.7% | 0.63% |
| Feb 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Mar 2026 | 40.3% | 26.9% | 26.9% | 3.6% | 1.6% | 0.71% |
| Apr 2026 | 40.6% | 27.1% | 27.1% | 3% | 1.6% | 0.58% |
| May 2026 | 35.8% | 29.3% | 29.3% | 3.2% | 1.7% | 0.63% |
| Jun 2026 | 37.9% | 30.9% | 25.3% | 3.4% | 1.8% | 0.66% |
| Jul 2026 | 35.6% | 29.1% | 29.1% | 3.9% | 1.7% | 0.59% |
| Aug 2026 | 35.4% | 29% | 29% | 3.9% | 2.1% | 0.59% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 60.5K | 0% | -0.1 points | |
| 2, held 2nd | 29% | 49.5K | 0% | -0.1 points | |
| 3, held 3rd | 29% | 49.5K | 0% | -0.1 points | |
| 4, held 4th | 3.9% | 6.6K | 0% | 0 points | |
| 5, held 5th | 2.1% | 3.6K | +24.1% | +0.4 points | |
| 6, held 6th | 0.59% | 1K | 0% | 0 points |
35.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
29%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
29%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
0.59%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Vital Proteins vs Bulletproof: compare search popularity
- Vital Proteins vs Nature's Bounty: compare search popularity
- Vital Proteins vs Ancient Nutrition: compare search popularity
- Vital Proteins vs Dose & Co: compare search popularity
- Bulletproof vs Nature's Bounty: compare search popularity
- Bulletproof vs Ancient Nutrition: compare search popularity
- Bulletproof vs Dose & Co: compare search popularity
- Nature's Bounty vs Ancient Nutrition: compare search popularity
- Nature's Bounty vs Dose & Co: compare search popularity
- Ancient Nutrition vs Dose & Co: compare search popularity
- Compare any of these brands
Which brand is most popular in search among collagen supplements worldwide?
6 brands
In August 2026, Vital Proteins was the most searched among collagen supplements worldwide, with an estimated 60.5K branded searches and 35.4% estimated Share of Search within this set. Bulletproof is in 2nd place, 6.4 percentage points behind at 29% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Vital Proteins | 33.6% → 35.4% | 40.6%Apr 2026 | 29.3%Jan 2026 | 2nd → 1st |
| Bulletproof | 27.5% → 29% | 35.8%Jan 2026 | 26.9%Mar 2026 | 3rd → 2nd |
| Nature's Bounty | 33.6% → 29% | 33.6%Oct 2025 | 25.3%Jun 2026 | 1st → 3rd |
| Ancient Nutrition | 3% → 3.9% | 3.9%Jul 2026 | 2.8%Dec 2025 | 4th |
| Dose & Co | 1.6% → 2.1% | 2.1%Nov 2025 | 1.5%Dec 2025 | 5th |
| Further Food | 0.73% → 0.59% | 0.77%Nov 2025 | 0.58%Apr 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide increased from 33.6% to 35.4%.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide increased from 27.5% to 29%.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide decreased from 33.6% to 29%.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide increased from 3% to 3.9%.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide peaked at 40.6% in April 2026 and was lowest at 29.3% in January 2026.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide peaked at 35.8% in January 2026 and was lowest at 26.9% in March 2026.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide peaked at 33.6% in October 2025 and was lowest at 25.3% in June 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide peaked at 3.9% in July 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Vital Proteins rose from 2nd to 1st among collagen supplements worldwide.
- Across the 11 months ending August 2026, Bulletproof rose from 3rd to 2nd among collagen supplements worldwide.
- Across the 11 months ending August 2026, Nature's Bounty fell from 1st to 3rd among collagen supplements worldwide.
- Across the 11 months ending August 2026, Dose & Co and Further Food held steady: their estimated Share of Search among collagen supplements worldwide each moved less than 0.5 percentage points.
How did search popularity change for collagen supplements worldwide in August 2026?
4 changes
Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Nature's Bounty worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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